Recurly Revolutionizes Subscription Analytics with In-App Benchmarks
17 April 2024 - 2:11PM
Business Wire
The company carries out its roadmap by
transforming its wealth of data into actionable insights, offering
consumer subscription companies a competitive edge and rapid
growth.
Recurly, a leading subscription management and billing platform,
today announced the launch of its new dashboards with built-in
benchmarks. The new dashboard reports—fueled by the trends of more
than 60 million subscribers on Recurly—brings instant benchmarking
data and actionable analytics to merchants enabling them to quickly
identify opportunities, make informed decisions, and drive growth
in the competitive subscription landscape.
“In the ever-changing world of subscriptions, brands constantly
analyze their performance metrics and want to understand, ‘Is this
good? How do we compare to our competitors?’ Competitive edge lies
in knowledge, and benchmark data is the secret ingredient that can
shape and accelerate your growth strategy,” said Jonas Flodh, Chief
Product Officer at Recurly.
“Our new dashboards with benchmarks bring Recurly’s insights to
merchant fingertips, transforming their data into a competitive
advantage. With these new benchmark insights, Recurly is delivering
on its commitment to scale consumer subscription businesses, with
the industry’s top brands partnering with us to win.”
Recurly’s new intelligent benchmarks are now part of Recurly’s
core reporting and analytics suite, allowing merchants to analyze
key metrics and understand performance against industry cohorts
over specific timelines. It translates millions of aggregated data
points into competitive insights that reveal how similar industries
perform, empowering merchants with the knowledge necessary to make
faster, more informed decisions around subscriber acquisition and
retention. This intelligence combined with Recurly’s playbooks and
flexible functionality fuels merchants to drive more accurate
forecasting and long-term growth.
Recurly benchmark insights immediately available include:
- Acquisition rate: Percentile of subscribers that are new or
returning each month.
- Signup decline rate: Percentile of initial signup transactions
that fail.
- Churn rate: Percentile of active subscribers that discontinue
their subscriptions, either voluntarily or involuntarily.
- Dunning recovery rate: Percentile of renewal invoices that
entered dunning and were recovered during the dunning window.
These benchmark insights are introduced on the back of those
launched in early January, building on Recurly’s position as a
leader in scaling direct-to-consumer (DTC) subscription businesses
across key industries. For years, the world’s leading consumer
subscription brands have relied on the Recurly Research site and
annual State of Subscriptions report to inform their growth
strategies. Recurly’s wealth of data is the barometer for industry
standards and trends in a rapidly evolving market. Its 2024 State
of Subscriptions report brings the latest benchmarks in
acquisition, retention, churn, and payments, with data representing
over 2,200 brands.
“These game changing benchmarks, together with Recurly’s
insights around subscriber acquisition and retention, empower
Recurly customers to drive performance and growth,” said Flodh.
“Our commitment to innovation is unwavering, and we’re eager to
continue carrying out our roadmap with features that empower you to
grow faster, smarter, and stronger.”
To learn more about Recurly’s built-in benchmarks, click
here.
About Recurly
Thousands of innovative companies across digital media,
streaming, publishing, SaaS, education, consumer goods, and
professional services industries rely on Recurly to unlock
transformational growth using subscriptions. Recurly’s all-in-one,
integrated platform removes the complexities of automating
subscription billing at scale by enabling teams to manage and
optimize their subscriber lifecycles with ease. Category-defining
companies, including Sling, Twitch, Bark, FabFitFun, Paramount,
Lucid, and Sprout Social, have chosen Recurly to manage billions of
dollars in recurring revenues, future-proof their recurring billing
and revenue management, and recover billions of dollars in lost
revenue due to churn. Founded in 2009, Recurly is based in San
Francisco, with offices in Boulder and London. For more
information, visit https://recurly.com.
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Breanne Ngo bngo@ideagrove.com