QuestionPro is the only company to lead both
categories, a testament to its belief that journey mapping and VoC
should be a single holistic process.
AUSTIN, Texas, Sept. 20, 2024 /PRNewswire/
-- QuestionPro today announced it has been named a Q3
2024 SPARK Leader in the SPARK MatrixTM analysis of both
the global Voice of Customer (VoC) and the Customer Journey Mapping
platforms The QKS Group formerly known as Quadrant Knowledge
Solutions SPARK Matrix™ provides competitive analysis
& ranking of the leading vendors in these markets.
The QKS Group formerly known as Quadrant Knowledge Solutions
SPARK Matrix: Voice of Customer (VoC) and Customer Journey Mapping
platforms, Q3, 2024, include a detailed analysis of global market
dynamics, vendor landscape, and competitive positioning. The study
provides competitive analysis and ranking of the leading platform
vendors in the form of its SPARK MatrixTM, providing
strategic information for users to evaluate different vendor
capabilities, competitive differentiation, and market position.
According to Abhishek Dubey,
Analyst, QKS Group, "QuestionPro's Voice of Customer Platform
stands out with its diverse feedback capture methods, such as
email, SMS, and intercept surveys, which allow organizations to
gather insights from multiple touchpoints for a comprehensive view
of customer experiences. The platform's advanced survey design
tools, coupled with Pathos AI for analyzing text and speech data,
help transform raw feedback into actionable insights, enabling
organizations to understand and respond to customer needs more
effectively.
"Its intuitive dashboards facilitate data visualization and
trend analysis, while the enhanced case management and journey
mapping features streamline customer interactions and feedback
loops. These capabilities, combined with a strong focus on
innovation and customer-centric improvements, distinguish
QuestionPro as a leader in the market, empowering organizations to
achieve superior customer satisfaction and loyalty."
According to Palika S, Analyst at QKS Group,
"QuestionPro's Customer Journey Platform stands out as a
sophisticated solution for organizations seeking to gain deep
insights into their customers' experiences. By combining advanced
analytics and intuitive visualizations, the platform provides a
comprehensive view of the customer journey, from initial
touchpoints to post-purchase interactions. The platform's robust
case management features streamline the process of tracking
customer interactions and identifying areas for improvement, while
its integration with other enterprise systems ensures a seamless
and efficient workflow.
"With intuitive dashboards and deep integration with existing
CRM systems, QuestionPro's platform enables organizations to
streamline journey orchestration, enhance customer engagement, and
drive meaningful outcomes. By providing a comprehensive view of the
customer journey, QuestionPro empowers organizations to make
data-driven decisions that enhance customer satisfaction, loyalty,
and overall business performance."
"Being named a SPARK Leader for both Voice of Customer (VoC) and
Customer Journey Mapping platforms is a testament not only to our
dedication to innovation and customer success, but a reflection
that our approach is working," said Ken
Peterson, President of CX, QuestionPro. "Yet, to be the
leader in both categories reflects our belief that that journey
mapping and VOC should be a single holistic process, and we
continue to architect our platform to make it easy for customers to
integrate VoC and Journey Mapping."
Both reports are available for complimentary downloads:
- SPARK matrix: Customer Journey Mapping (CJM)
platform, Q3, 2024:
https://questionpro.com/spark-matrix-customer-journey-mapping-2024/
- SPARK matrix: Voice of Customer (VoC) platform, Q3,
2024:
https://questionpro.com/spark-matrix-voice-of-the-customer-2024/
About QuestionPro:
Founded in 2006, QuestionPro is a global provider of online
survey and research services that help companies make better
decisions through data. Our fully integrated online platform
includes surveys, research & insights, customer experience (CX)
and workforce/employee experience software. We additionally offer
polling, journey mapping, employee 360s, and data visualization.
Our clientele ranges from small businesses to Fortune 100
companies, who rely on us for insights about customers, employees,
and the marketplace. With offices in the US, Canada, Mexico, U.K., Germany, Japan, Australia, the United Arab Emirates and India, we offer customers 24-7 access to
highly trained support specialists and engineers. More information
is available at www.questionpro.com.
Media Contact
John
Williams, Scoville PR for QuestionPro
206.660.5503, jwilliams@scovillepr.com
About QKS Group:
QKS Group formerly known as Quadrant Knowledge Solutions is a
global advisory and consulting firm focused on helping clients
achieve business transformation goals with Strategic Business and
Growth advisory services. At QKS Group, our vision is to become an
integral part of our client's business as a strategic knowledge
partner. Our research and consulting deliverables are designed to
provide comprehensive information and strategic insights for
helping clients formulate growth strategies to survive and thrive
in ever-changing business environments.
For more available research, please visit
https://qksgroup.com/
Contact:
Shraddha
Roy
PR & Media Relations
QKS Group
Regus Business Center
35 Village Road, Suite 100,
Middleton Massachusetts 01949
United States
Email: shraddha.r@qksgroup.com
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