Dazzling pageant and formalwear house Portia
& Scarlett celebrates a decade of design in July 2024
MEMPHIS,
Tenn. and SYDNEY,
July 29,
2024 /PRNewswire/ -- Today, renowned Australia-based pageant and formalwear brand
Portia & Scarlett, which was recently acquired by bridal and
formalwear designer Allure Bridals, marks a decade of
excellence in the fashion industry. After a small-scale initial
launch in 2014, Portia & Scarlett has since vastly expanded its
presence within the U.S. and Australia, with products sold in over 1,000
stores across 15 countries worldwide.
Founder Vicki Vlahos nurtured
lifelong dreams of being a fashion designer, opening The Doll
House, a boutique in Sydney,
Australia in 2010. Vlahos's retail location evolved
Australian formalwear fashion by providing customers access to
U.S.-based designers. Recognizing a demand for distinctive,
high-quality dresses, Vlahos launched Portia & Scarlett in 2014
to cater specifically to young women seeking standout pieces for
special occasions. The brand rapidly grew in popularity,
particularly within the pageant community.
Portia & Scarlett offers red carpet-worthy gowns and
cocktail dresses expertly crafted and inspired by luxurious
sophistication. The brand isn't afraid to make a sartorial
statement and is celebrated for its daring cuts and luxurious
fabrics — empowering its customers to express themselves boldly
through fashion. In celebration of Portia & Scarlett's 10th
anniversary, the brand is hosting a party in Atlanta with retailers, influencers and media.
Follow along on @portiaandscarlett for a preview of the new 2025
collections, which will be available later this year.
"I am so thrilled and grateful for 10 years with our invaluable
Portia & Scarlett team," said founder Vicki Vlahos. "And I know this is just the
beginning. We all eagerly anticipate flourishing and expanding
within the Allure Bridals collection of brands. The next decade
looks even brighter and more exciting!"
ABOUT ALLURE BRIDALS
Allure Bridals, the award-winning
bridal and formalwear industry powerhouse, boasts more than two
decades of standout bridal and formalwear design. The recent
acquisition of Australia-based
pageant and formalwear house Portia & Scarlett bolsters
the brand's portfolio, which also features designer collaborations
including the popular Disney Fairy Tale Weddings
Collection and the highly-anticipated 2023 debut Bridgerton
Wedding Collection. Allure continues to innovate its flagship
bridal collections, bridesmaid dresses, and cutting-edge suiting,
all of which highlight the company's unwavering focus on sizing
inclusivity and proprietary textiles. Renowned for exceptional
artisanship, attention to detail, and innovative design, the Allure
family of brands offers bridal and formalwear for every aesthetic
and sensibility – all crafted with care, holding to the core values
of a family-owned and operated company. Honoring tradition, while
revolutionizing the future. Allure Bridals: For Your Forever.
ABOUT PORTIA & SCARLETT
Portia & Scarlett, a
global leader in formalwear, is universally renowned for its
sophisticated designs and unwavering commitment to superior
quality. Since 2014, the Australia-based brand has captivated the
fashion world with dazzling gowns featuring sumptuous fabrics,
trending hues, and expert construction. With a strategic presence
in the USA, UK, and Australia, along with a vast network of nearly
1,000 stockists worldwide, Portia & Scarlett continues to
redefine the standards of luxury event wear. The label combines
innovation and tradition to create breathtaking collections,
designed to resonate with a global clientele. As Portia &
Scarlett forges ahead as part of the Allure Bridals brand family,
the brand remains committed to setting new benchmarks in the world
of formalwear – offering a timeless and enchanting experience for
those seeking unparalleled elegance.
Media contact: 818-383-09179
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SOURCE Portia & Scarlett