- Plusgrade and Global Hotel Alliance introduce the Buy D$
feature, allowing GHA DISCOVERY members to buy the rewards currency
at a discounted rate for a limited time.
- Plusgrade's innovative loyalty solutions drive ancillary
revenue and elevate guest experiences for its partners in the
hospitality, air, rail and cruise sectors by delivering
customizable and tailored solutions.
MONTREAL, July 24,
2024 /CNW/ - Plusgrade, a global leader powering
ancillary revenue solutions for the travel industry, and Global
Hotel Alliance (GHA), the world's largest alliance of independent
hotel brands, announce a partnership to enrich GHA DISCOVERY's
offering with a new rewards currency purchase feature. The
collaboration will offer loyalty program members greater
flexibility in how they acquire D$, helping them save up for their
next holiday.
Powered by Plusgrade's loyalty business unit, Points, GHA
DISCOVERY members will have the added flexibility of buying D$ at a
discounted rate to add to their digital membership wallets, for a
limited time.
Building on the success of last year's GHA DISCOVERY's
integration of Plusgrade's "Elite" loyalty campaign, which enabled
loyalty program members to maintain their status for an additional
year, the new "Buy D$" feature offers even more value and
engagement opportunities to GHA's extensive member base.
Plusgrade's suite of loyalty tools will enable GHA to deliver
enhanced experiences while driving significant ancillary revenue
for GHA member hotels. "DISCOVERY Dollars" (D$) are
reward points that a Member of the GHA DISCOVERY Programme can earn
on Net Eligible Spend or through promotions or partnerships.
"We are excited to strengthen our partnership with GHA by
introducing new loyalty program features," said Ken Harris, founder and CEO of Plusgrade. "This
collaboration enables GHA's hotel brands to offer highly
personalized and flexible loyalty solutions. By allowing members to
buy rewards, they drive deeper engagement and create new revenue
opportunities, further enhancing the value they bring to their
valued guests."
Through this loyalty integration, Plusgrade will provide GHA
member brands with advanced tools to enhance guest engagement and
loyalty. The Buy D$ feature is designed to increase conversion
rates and optimize revenue strategies, offering valuable market
insights that inform decision-making and strategic enhancements to
guest services.
"We are delighted to introduce the "Buy D$" feature with
this limited-time campaign, offering our members the ability to
secure more rewards at a favorable price, to use on their summer
travels across our hotels," said Kristi Gole, EVP of Strategy
at Global Hotel Alliance. "At GHA, we focus on innovation and
putting our members first. Partnering with Plusgrade allows us to
elevate our loyalty program offering, giving members even more
opportunities to earn D$, ultimately boosting their satisfaction
and loyalty to our portfolio of hotels."
This partnership underscores Plusgrade's role as a valued
partner to the hospitality industry, leveraging its comprehensive,
data-driven platform to deliver tailored solutions that boost guest
satisfaction and operational efficiency.
About Plusgrade
Plusgrade powers the global travel industry with its portfolio
of leading ancillary revenue solutions. Over 200 airline,
hospitality, cruise, passenger rail, and financial services
companies trust Plusgrade to create new, meaningful revenue streams
through incredible customer experiences. As the ancillary revenue
powerhouse, Plusgrade has generated billions of dollars in new
revenue opportunities across its platform for its partners, while
creating enhanced travel experiences for millions of their
passengers and guests. Plusgrade was founded in 2009 with
headquarters in Montreal and has
offices around the world. For more information, visit
Plusgrade.com.
About Global Hotel Alliance
Global Hotel Alliance (GHA) brings together a diverse collection
of independent hospitality brands with GHA DISCOVERY, a multi-brand
loyalty programme leveraging a shared technology platform. Through
membership in GHA, brands expand their global reach, drive
incremental revenue, and reduce dependence on third-party channels,
all while maintaining management independence and individual
positioning. GHA represents a collection of 40 brands with more
than 800 hotels in 100 countries. The award-winning GHA DISCOVERY
programme serves 27 million members and generated $2.3 billion in revenue and 10 million room
nights in 2023. GHA's brands currently include Anantara, Araiya,
ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Divani, Doyle,
Elewana, JA Resorts, Kempinski, Leela, Lore, Lungarno, Maqo,
Marco Polo, Mysk, NH Collection, NH
Hotels, nhow, Niccolo, Nikki Beach,
NUO, Oaks, OUTRIGGER, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL,
Patina, The Residence by Cenizaro, The Set Collection, Shaza,
Sukhothai, Sun International, Tivoli, Ultratravel Collection and
Viceroy. For more information, visit globalhotelalliance.com.
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SOURCE Plusgrade Inc.