Perfect365® and Nudestix Introduce New Interactive Makeup Buying Experience for the Digital Generation
02 July 2015 - 2:21AM
Business Wire
The Breakout Beauty Brand Teams Up With
ArcSoft’s 60 Million User Digital Makeover App to Bring a New Era
of Customization to the Makeup Industry
Transforming the makeup shopping experience, Perfect365®, the
free digital makeover app created by ArcSoft, and Nudestix, touch
‘n’ go makeup stix for the eyes, lips and face, today announced an
unprecedented collaboration. Using ArcSoft’s industry-leading face
detection technology, Perfect365 users, 36 million of whom are
under age 25, will now be able to try on the one-of-a-kind #GONUDE
makeover featuring digitized Nudestix products, then buy the
featured eye, lip and cheek colors – all from their
smartphones.
As the most popular digital makeover app worldwide with more
than 60 million users, Perfect365 gives users unique control over
their smart phone selfies. With ArcSoft’s face detection
technology, users can try and apply digital makeup to their
self-portraits, with results so realistic they give users the
ability to test actual makeup colors without ever cracking open a
tube of lipstick or compact of blush.
“The #GONUDE filter is co-designed to create a ‘reality show’
that applies our selected products in specific shades to look like
a natural real-life application,” said Jenny Frankel, Nudestix
President and Founder. “We wanted to give users the ability to just
add a touch of color to bring out their finest features and create
a confidence movement empowering women when it comes to makeup, to
go nude but better. With Perfect365, users can share their
enhanced selfies on any social platform and shop the entire look
instantly. This will revolutionize the Nudestix digital shopping
experience through immediate personalization, virtual trial and
mobile commerce.”
Starting July 7 users will able to use the #GONUDE Hotstyle in
the Perfect365 app to digitally apply six Nudestix products,
including the Mystic Lip+Cheek Pencil, Magnetic Eye Color pencils
in Gilt, Immortal and Lilith, and Concealer and Sculpting Pencils.
Once they customize the look to perfectly fit their styles, users
can then purchase Nudestix products directly from the app and
recreate the makeover in real life with a featured how-to
video.
“ArcSoft’s Face Detection technology, superior color matching
and natural-looking digital makeovers allow users to apply Nudestix
makeup digitally so that results look true to life,” said ArcSoft
CEO Michael Deng. “This collaboration is a perfect example of how
we see the beauty industry advancing. With more than 60% of our
users under age 25, we are allowing beauty brands to connect with
millennials directly in the mobile space, providing an engaging and
interactive experience designed to complement and expand their
in-store shopping options.”
For more information on Perfect365, high-res images, and
screenshots, please visit perfect365.arcsoft.com. The app is
available for iOS (iPhone, iPad), Android (phone and tablet) and
Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at
www.facebook.com/Perfect365 on Facebook.
About Nudestix
Nudestix is a simple collection of easy-to-use touch’n’go makeup
pencils for eyes, lips, cheeks and face. The brand is available in
select Sephora, Space NK and Urban Outfitters in Canada and US and
on www.nudestix.com. Internationally, Nudestix is also available in
select specialty and luxury e-tailers. For more information about
Nudestix, please visit www.nudestix.com. Follow @Nudestix on
Twitter, Snapchat and Instagram and at
https://www.facebook.com/nstix on Facebook.
About ArcSoft
ArcSoft is the global leader in imaging intelligence technology.
Now in our 20th year, we use our world-class Intelligent Imaging™
to enable visual ‘thinking' capabilities in more than 1.5 billion
of today’s most popular smartphones.
ArcSoft is the creative team behind a line of innovative
consumer products including simplicam® powered by Closeli®, the
first and only home monitoring Wi-Fi video solution with Face
Recognition.
For our device partners in computers, digital cameras, the
hottest wearables, TVs, home appliances and cloud storage, we
provide a full line of advanced imaging solutions including face
and object recognition/detection, content-based analysis for
pictures and video, studio-quality image and video enhancement. Our
corporate customers and partners include many of the world’s
leading OEMs and chip manufacturers, including companies like
Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo,
Sharp and Qualcomm. For more information, please visit:
www.arcsoft.com. Follow @ArcSoft on Twitter and visit us on
Facebook: www.facebook.com/arcsoftinc.
© 2015 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365,
simplicam, and Closeli are either registered trademarks or
trademarks of ArcSoft, Inc. in the United States and/or other
countries. All other trademarks are the property of their
respective owners. ArcSoft reserves the right to alter product and
services offerings, and specifications and pricing at any time
without notice, and is not responsible for typographical or
graphical errors that may appear in this document.
Press images will be available here:
http://www.arcsoft.com/corporate/press-kit.html#Perfect365
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version on businesswire.com: http://www.businesswire.com/news/home/20150701006741/en/
ArcSoftKelsey Verdier,
510-440-9901press@arcsoft.comorNudestixWanda
LongoWandaL@nudestix.com