NEW
YORK, July 17, 2024 /PRNewswire/ -- The global
outdoor apparel market size is estimated to grow by USD 6.53 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of 6.13%
during the forecast period. Product innovation leading to portfolio
extensions and product premiumization is driving market
growth, with a trend towards emergence of automation in
textile industry. However, growing global proportion of
geriatric population poses a challenge. Key market players include
Adidas AG, Aigle International SA, ANTA Sports Products Ltd., ASICS
Corp., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix
Outdoor International AG, G III Apparel Group Ltd., Gokyo Outdoor
Apparel and Lifestyles Pvt. Ltd., Hanesbrands Inc., Newell Brands
Inc., Nike Inc., Norrona Sport AS, Outdoor Research, Patagonia
Inc., PUMA SE, Under Armour Inc., VF Corp., Boardriders, and
Callaway Golf Co..
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Outdoor Apparel
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
6.13%
|
Market growth
2024-2028
|
USD 6.53
billion
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
5.73
|
Regional
analysis
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Performing market
contribution
|
North America at
33%
|
Key
countries
|
US, China, Germany,
France, and UK
|
Key companies
profiled
|
Adidas AG, Aigle
International SA, ANTA Sports Products Ltd., ASICS Corp., Canadian
Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor
International AG, G III Apparel Group Ltd., Gokyo Outdoor Apparel
and Lifestyles Pvt. Ltd., Hanesbrands Inc., Newell Brands Inc.,
Nike Inc., Norrona Sport AS, Outdoor Research, Patagonia Inc., PUMA
SE, Under Armour Inc., VF Corp., Boardriders, and Callaway Golf
Co.
|
Market Driver
The textile industry's transformation from manual processes to
automation is a significant trend, with the adoption of automated
machinery and software solutions becoming increasingly prevalent.
Automation enhances productivity and ensures employee safety
through integrated hardware and software systems, such as
programmable logic controllers (PLC), programmable automation
controllers (PAC), distributed control systems (DCS), American
power conversion (APC), manufacturing execution systems (MES), and
supervisory control and data acquisition (SCADA). These solutions
facilitate flexible automation strategies, enabling manufacturers
to produce multiple products from a single machine and reduce cost
per meter. Automated open networks for communication enhance
product quality by feeding data automatically. Automation improves
production rates from yarn manufacturing and synthetic fiber
spinning to fabric processing and weaving. Additionally, it
increases process uptime with enhanced efficiency and safety. In
the context of outdoor apparel manufacturing, automation's benefits
include safer spinning and dyeing processes, improved production
rates, and favorable working conditions. The large-scale adoption
of automation solutions in the textile and fabric manufacturing
industries is expected to drive the global outdoor apparel market
during the forecast period.
The Outdoor Apparel Market is thriving, with a significant
increase in demand due to the growing interest in outdoor sports
and activities. Sailing, fishing, rock climbing, hunting, surfing,
and nature exploration are popular hobbies driving sales. Summer is
a peak season, with stylish outfits including jeans, shirts, shoes,
gloves, and hats in high demand. Fashion designers create trendy
outfits for hikers, campers, mountaineers, cyclists, runners, and
recreationists. Manufacturing focuses on product innovation,
sustainability awareness, and quality. Branding and marketing
strategies are essential for reaching consumers. Seasonal
variations and supply chain management require careful
consideration. Environmental considerations and health and wellness
are key trends. E-commerce platforms and digital marketing are
important channels, with disposable incomes a significant factor.
Sustainable products are increasingly popular, reflecting growing
awareness and concern for the environment.
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Market Challenges
- The global outdoor apparel market faces a significant challenge
due to the increasing geriatric population. With over 1.5 billion
geriatrics anticipated by 2050, representing 16% of the global
population, health issues such as arthritis, diabetes, and heart
diseases hinder their participation in outdoor activities like
climbing, hiking, and trekking. Instead, they opt for indoor
fitness activities, leading to reduced demand for outdoor apparel.
Consequently, the market growth may be hindered during the forecast
period.
- The outdoor apparel market is thriving, driven by the growing
popularity of adventure activities like hiking, camping, running,
cycling, and adventure tourism. Jackets, boots, backpacks, and
performance equipment are in high demand for various weather
conditions. Brands focusing on waterproof and insulation
technology, sustainable materials, and top-notch performance are
leading the market. Adventure seekers, including millennials, are
prioritizing physical fitness and activewear for their recreational
pursuits. Market growth is seen in both the sportswear and
equipment sectors, with a focus on synthetic and natural fabrics
for topwear, bottomwear (including shorts, trousers, and tights
& leggings), and accessories. Brands are addressing
microclimate needs and offering a wide price range to cater to
diverse customer segments. Sustainability and technology are key
trends, with an increasing use of recycled raw materials. Men,
women, and kids are all active participants in this market, making
it a significant global industry. Outdoor wear is no longer just
for extreme sports; it's for anyone seeking physical activity in
various weather conditions. Whether you're into biking, kayaking,
or simply enjoying the great outdoors, there's an outdoor apparel
solution for you.
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Segment Overview
This outdoor apparel market report extensively covers market
segmentation by
- Distribution Channel
- Product Type
- 2.1 Top wear
- 2.2 Bottom wear
- 2.3 Coveralls
- 2.4 Others
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Offline- The offline segment of the global outdoor
apparel market has faced a decline in revenue due to the rising
trend of online shopping. However, vendors are expanding their
retail presence in local and regional markets through specialty
stores and other retail formats to boost sales. Competition among
vendors is intensifying, leading retailers to adopt new strategies
such as pricing and wide assortments to remain competitive.
Decathlon SA, for instance, operates 1,697 retail and partner
stores in 60 countries. Specialty retail stores contribute
significantly to market growth due to their extensive product
offerings. Department stores, the second-largest contributor to
offline sales, differentiate themselves through store design,
merchandise, and customer service, offering exclusive collections
and private-label brands. Economic growth has increased customer
preference for high-end outdoor apparel, leading to an increase in
sales through department stores. Customers consider convenience,
product mix, availability of brands, and durability when purchasing
outdoor apparel from these stores, factors that are expected to
boost the growth of the offline distribution channel segment in the
global outdoor apparel market.
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analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
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The global women's apparel market is experiencing robust growth,
driven by increasing fashion trends and rising disposable incomes.
The intimate apparel market is expanding due to a growing emphasis
on comfort and style, with innovations in fabric and design.
Meanwhile, the sports apparel market is thriving, propelled by the
rising popularity of fitness activities and athleisure fashion. Key
players in these markets are leveraging technology and
sustainability to meet consumer demands, shaping a dynamic
landscape in the global apparel industry.
Research Analysis
The Outdoor Apparel Market caters to individuals seeking
protection and fashion while engaging in various adventures in
nature. This market offers a wide range of apparel items, including
skiing pants and tights, shorts and leggings, trousers, and tights,
designed to provide durability and safety in different climates and
environments. The latest advancements in materials like nylon and
sustainably sourced cotton ensure both functionality and wellness
benefits. Kids' apparel also sees significant growth, with a focus
on safety and availability. Cost, traction, and climate change
considerations are essential factors influencing consumer choices.
The market's appeal lies in its ability to enhance the overall
experience of outdoor enthusiasts by providing the right apparel
for their adventures.
Market Research Overview
The outdoor apparel market caters to individuals who love
connecting with nature through various recreational pursuits such
as skiing, hiking, camping, running, cycling, and adventure
tourism. Fashion and functionality merge in this industry, with a
focus on protection, durability, and sustainability. Women's
apparel includes shorts, leggings, tights, and pants designed for
specific activities, ensuring both style and performance. Kids'
apparel follows the same trend, offering protection and comfort for
their adventures. The apparel industry has seen significant
advancements in materials like nylon, cotton, and synthetic
fabrics, providing benefits such as moisture-wicking, insulation,
and waterproofing. Breathability and traction are essential
elements for optimal performance and safety. As more individuals
request eco-friendly and sustainable options, the industry responds
with advancements in technology and materials. Climate change
awareness has also influenced the market, with a growing emphasis
on reducing disposable income spent on apparel and focusing on
long-term, high-quality items. The outdoor apparel market includes
a wide range of garments, from base layers to hats, jackets, boots,
backpacks, and accessories. Brands cater to various price ranges
and cater to the needs of enthusiasts seeking protection, comfort,
and fashion for their adventures. The market growth is driven by
the increasing popularity of activewear and the sportswear market,
as well as the global travel trend and diverse weather conditions.
Performance wear, sustainable materials, and technology continue to
shape the future of the outdoor apparel industry.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product Type
-
- Top Wear
- Bottom Wear
- Coveralls
- Others
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
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market opportunities and develop effective strategies to optimize
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and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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