A leader in the growing women's beauty &
wellness market, Stripes Beauty will increase investment in
innovations and community to support healthy aging with
science-backed solutions
NEW
YORK, June 24, 2024 /PRNewswire/ -- Naomi Watts, acclaimed actress and advocate for
women's health, and L Catterton, a leading
consumer-focused investment firm, are pleased to announce their
partnership in the acquisition of Stripes Beauty.
Launched in 2022, Stripes Beauty was founded by actress
Naomi Watts with the mission to
normalize conversations about menopause and other symptoms
associated with natural hormonal changes as women age. Since its
creation, Stripes Beauty has made a significant impact on the
healthy aging and menopause market, building its business through
traditional e-commerce and on Amazon. With the capital support of
L Catterton, Stripes Beauty will continue to build on this
success by accelerating growth both domestically and
internationally, fueling marketing investments and team expansion,
developing an innovation pipeline, and servicing existing and new
customers in the attainable luxury channel.
"This is an exciting moment for Stripes Beauty, and I'm grateful
to L Catterton for believing in our brand and sharing our
vision of supporting women in menopause," said Naomi Watts. "Stripes Beauty's mission,
products, and community are deeply meaningful to me, and I'm
thrilled to partner with L Catterton, who is also dedicated
to providing solutions to this underserved community."
"As consumer-focused investors, we have followed the success of
Stripes Beauty and believe in their mission to develop a community
of support for women as they age," said Whitney Casey, who led the deal for L
Catterton. "We are proud to invest in women and contribute to
developing a health platform to address the full range of women's
unique lifestyle needs. Led by a team of strong industry experts,
we will nurture and grow the Stripes Beauty brand, its community,
and consumer loyalty."
To reinforce its position as the leader in menopause symptom
solutions, Stripes Beauty will expand into sleep support with The
Dream Date, a clinically-backed supplement featuring melatonin,
magnesium, and red clover to help you fall and stay asleep.
Additionally, along with scaling in DTC and on Amazon, the brand
will launch at QVC and in Canada
later this year.
With this strategic alliance, L Catterton will fuel the
brand's growth under the new leadership of Executive Chair
Debra Perelman (former Revlon CEO)
and President Cara Kamenev (former
L'Oreal executive), both of whom bring extensive experience in
beauty, strategy, retail, and operations.
For more information on Stripes Beauty and its portfolio of
science-backed menopause wellness solutions, visit
https://iamstripes.com/.
About Stripes Beauty
Stripes Beauty is a beauty and
wellness Age Well lifestyle brand founded by actor, entrepreneur,
and activist Naomi Watts, and majority-owned by leading global
investment firm, L Catterton. The consumer brand provides
science-backed personal care and beauty products across the
categories of nutritional supplements, skincare, haircare, and
vaginal wellness. The brand is on a mission to destigmatize
menopause, empowering women both physically and emotionally through
its products, community, and expert menopause education. For more
information,
visit iamstripes.com and www.lcatterton.com and
follow @Iam_Stripes on Instagram.
About L Catterton
L Catterton
is a market-leading consumer-focused investment firm, managing
approximately $35 billion of equity capital across three
multi-product platforms: private equity, credit, and real estate.
Leveraging deep category insight, operational excellence, and a
broad network of strategic
relationships, L Catterton's team of more than 200
investment and operating professionals across 17 offices partners
with management teams to drive differentiated value creation across
its portfolio. Founded in 1989, the firm has made over 275
investments in some of the world's most iconic consumer brands. For
more information about L Catterton, please
visit www.lcatterton.com.
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SOURCE L Catterton; Stripes Beauty