HERNDON,
Va., July 30, 2024 /PRNewswire/ -- American,
Chinese and Indian businesses have a greater level of readiness to
smoothly integrate AI into their operations, prepare employees for
resulting changes to work and leverage it as a force for good,
while the UK, Japan and
the Netherlands have greater
progress to make in areas including investment, training and
supplier engagement, according to BSI's newly-published
International AI Maturity Model.
BSI's model weights a suite of measures to come up with a score.
It identifies India as the most AI
mature market, scoring 4.58 to China's 4.25, with the US a close third,
scoring 4.0. Based on insights from 932 business leaders across
nine countries and seven sectors, metrics include attitude and
actions including around investment, training, internal and
external communications and safety. Published as part of BSI's
Trust in AI report, the analysis identifies the UK
and Japan to be less mature
relative to others.
The research identifies gaps between perceptions of what
successful AI adoption entails and concrete steps being taken. 76%
of international business leaders think organizations will be at a
competitive disadvantage if they do not invest in AI. Yet 30% felt
not enough was being invested by their businesses in AI tools.
Similarly, while 89% felt offering training to ensure safe, ethical
and effective use was important and 87% felt businesses should
train teams to utilize AI tools in order to protect jobs, only a
third reported substantive awareness of their company offering such
training.
AI engagement is high everywhere, yet there are variances around
how businesses are involving employees. Leaders in the US (59%) and
Germany (55%) place high
importance on involving employees in testing and trialling AI
tools, compared with only 31% in the UK. Similarly, two
thirds of US business leaders say it is a high priority to inform
employees about AI use, dropping to 24% in Japan and 36% in the
Netherlands.
Susan Taylor Martin, CEO,
BSI, said: "BSI's International AI Maturity Model paints a
positive but nuanced picture of a world excited about AI's
potential and its promise as a force for good. Some countries and
some sectors are pulling ahead while for others there is a journey
still to go on to build trust and confidence. Investment in
standards, training and assurance is key as AI becomes integral to
the future of life and work.
"While the Model shows diverging paths thus far on AI, its
mass adoption and integration into work and life is a marathon, not
a sprint. Success is not about being first, but about building
trust. BSI is committed to playing a role in shaping the guardrails
for the safe and ethical use of AI, which will help businesses
globally respond to embrace AI to build a positive future for
all."
Under half of businesses have an AI strategy (44%) – falling to
just 28% in the Netherlands and
21% in Japan, although this is
much higher in the US and China
(54% and 60% respectively). More positively, 93% globally recognize
the importance of an ethical approach to AI. BSI recently published
the first international AI management system standard (BS ISO/IEC
42001), along with a package of measures designed to enable the
safe, secure and responsible use of AI. However only one in three
(29%) were aware of significant moves by their business to
implement such policies.
BSI also explored where leaders see scope for AI, with 55%
saying the key opportunity is around improving productivity and
efficiency, followed by improved customer service (46%). A quarter
see it as a tool to reduce reliance on contractors or
consultancies, while 38% expect AI to support the management,
measurement and reporting of sustainability goals, and 40% expect
to use it to support cybersecurity. Just 31% anticipate AI changing
or replacing specific job functions.
There are clear differences between sectors. Healthcare trails
with 40% saying their employer is not currently investing in AI –
compared with just 4% in technology roles. This is despite a high
level of optimism within healthcare for AI to improve efficiency
and productivity (62%) compared with more tentative responses from
transport (51%), retail (53%) and agriculture (46%).
The research finds 83% globally recognize the importance of
informing their supply chain about AI use, however, only a third
say their business is providing a significant volume of such
information. Just 26% are informing customers about their AI usage
to the same extent.
The vast majority, in all markets and sectors, believe
businesses should support innovation in society, with strong
recognition for the role they play to inspire trust in AI in their
wider ecosystem. Two thirds (65%) agree innovation is more
important than protecting existing jobs.
BSI's research draws together four key takeaways exploring how
businesses can act to shape trust in AI across their ecosystems and
wider society, so AI can be realized as a force for good.
- Think long-term: Look at AI as part of your wider
business strategy - once the foundations are in place, businesses
can optimize and evolve their AI strategy as technology
advances.
- Businesses and policymakers should collaborate across
borders: Innovate with AI, but to do so safely. Alongside
regulatory routes, cross-border collaboration can offer necessary
protections.
- Move from intention to action: Instil trust in AI by
clarifying priorities and accelerating progress.
- Lead and inspire: Set the standard for our AI
future.
Explore the data on BSI's interactive dashboard.
CONTACT: Jennifer Lipman,
jennifer.lipman@bsigroup.com
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SOURCE BSI