LONDON & OSLO, Norway, May 22,
2019 /PRNewswire-PRWeb/ -- EVRYTHNG, the IoT platform that
activates every consumer product to make it intelligent,
interactive and trackable, and Mowi ASA, the world's largest
producer of Atlantic salmon, today launched the seafood industry's
first end-to-end food traceability platform to deliver full
visibility into provenance of Mowi-branded salmon. Adding to the
significance of this announcement, Mowi's new platform — powered by
EVRYTHNG — is also the industry's first mass-scale application of
the new GS1 Digital Link standard that upgrades the ubiquitous
barcode to make every product smartphone-interactive and
web-connected.
Consumers will find Mowi products with the new GS1 Digital Link
codes on shelves initially in Poland this spring with plans to continue the
global roll-out through 2020.
"The trustability of the world's food supply chain is a major
question mark in the industry today," said Ola Brattvoll, COO,
Mowi. "Consumers want to understand how the food they consume is
produced and where it comes from. Mowi is addressing this need by
bringing greater transparency to the market. Think of it as we're
opening our 'black box' to consumers."
Mowi's innovative industry initiative is powered by EVRYTHNG
Active Digital Identities (ADIs) and uses the new GS1 Digital Link
standard to provide consumers direct access and visibility to
item-specific product traceability information. Consumers now have
full insight into how Mowi operates and cares for its salmon,
including origination, farming activities and harvesting, simply by
pointing their smartphones at the product item's unique code.
"This announcement marks a huge milestone in the food industry,"
said Niall Murphy, Co-founder and
CEO, EVRYTHNG. "Consumers are seeking transparency, while brands
are seeking visibility into the journeys of individual products
from production to consumption. Linking EVRYTHNG ADIs and the new
GS1 Digital Link standard to every product item, brands now have
complete supply chain visibility and real-time data intelligence to
protect brand integrity and create individualized
direct-to-consumer experiences — all with one on-pack code per item
to drive multiple applications."
How It Works
EVRYTHNG collects data from different Mowi production and supply
chain systems where the salmon are raised. This data is then
harmonized and structured so that for every salmon produced, there
is a single, searchable source of truth including detailed
information like:
- Where and when the salmon/roe was hatched
- What freshwater facility the salmon was in and how long it was
there
- What sea site the salmon was raised in
- How the salmon was processed when harvested
By integrating Mowi's supply chain systems with its printing
processes, every individual pack of salmon is now scannable by
consumers. Consumers scan the QR code on the packaging with a
smartphone camera to enter the world of farm-raised salmon —
tracing the full life cycle of the salmon.
"This is important for us strategically," said Brattvoll. "With
the help of EVRYTHNG we will be able to forge direct customer
relationships to build trust and ultimately grow sales. Beyond
supply chain traceability and being the only platform to deploy GS1
Digital Link globally, we anticipate the real-time engagement data
and insights will help us learn about consumer behaviors so we can
meet future needs."
EVRYTHNG Active Digital Identities + GS1 Digital Link
EVRYTHNG co-chaired the GS1 standards development process that
yielded GS1 Digital Link and is now the first platform to allow
consumer product brands, like Mowi to utilize the codes at mass
scale. The key words being mass scale. What's more, the upgraded
codes are scannable by any smartphone, meaning over two billion
smartphones around the world can now connect with products to
access and share information.
"It is exciting to see the first large industry deployment of
the GS1 Digital Link standard in this very important area of the
global food supply chain," said Robert
Beideman, Chief Solutions & Innovation Officer, GS1.
About Mowi
Mowi ASA is one of the largest seafood companies in the world, and
the world's largest producer of Atlantic salmon. Mowi supplies
healthy, delicious and sustainably farmed salmon and processed
seafood to more than 70 markets worldwide. In 2018, harvest volumes
of salmon were 375,237 tonnes (GWT). Mowi is listed on the Oslo
Stock Exchange (OSE) and its shares also trade on the US OTC
market.
About EVRYTHNG
EVRYTHNG is the market leading Internet of Things SaaS platform for
consumer products, managing billions of unique digital identities
in the cloud. Brands and their service providers work with EVRYTHNG
to apply data science intelligence on an item-by-item basis, drive
new digital applications, gain visibility into supply chains and
engage with their customers. EVRYTHNG led the creation of the new
GS1 industry standards that have upgraded the world's barcodes and
product tags to connect every product to the web. Learn more at
https://evrythng.com and @EVRYTHNG.
SOURCE EVRYTHNG