DQ celebrates 40th anniversary
of Children's Miracle Network partnership
TORONTO, July 24,
2024 /CNW/ - On Thursday, August
8, DQ® Canada's Miracle Treat Day will help make miracles
happen for children receiving care at local children's hospitals
across Canada. For the 22nd year
running, participating DQ Canada locations will donate net proceeds
from every Blizzard Treat sold to 12 local children's hospital
foundations.
Canadian children's hospitals had more than 3.2 million visits
in 2023. To support these children and their families, DQ Canada
franchisees, staff and volunteers come together to help raise funds
on Miracle Treat Day. Every dollar donated from DQ stores goes
directly to each community's local Canadian children's hospital
foundation, supporting medical research, innovations in treatment
and care, child-centred healing spaces and more.
"Every kid deserves a childhood. Thanks to the generous support
of DQ Canada over the past 40 years, we've made significant strides
in advancing children's healthcare in Canada," said Adam
Starkman, President and Chief Executive Officer of
Canada's Children's Hospital
Foundations, the not-for-profit organization running Children's
Miracle Network in Canada. "The
funds raised on Miracle Treat Day allow local children's hospitals
to directly impact the lives of kids. Your support has helped to
reduce wait times, implement life-saving treatments and invest in
advanced medical equipment that accelerates recoveries. Together,
we're making a real difference, so kids can spend more time just
being kids."
"For over two decades, our hardworking DQ franchisees and the
incredible generosity of our Canadian customers have been the
driving forces behind the success of Miracle Treat Day. In
Canada alone, participating DQ
locations raised over $2.89 million
for Children's Miracle Network on Miracle Treat Day in 2023," said
Candida Ness, Vice President of
Marketing, DQ Canada. "The combined efforts of our franchisees and
customers have the power to create a lasting, positive change in
the lives of countless Canadian children and their families,
ensuring they receive the critical care and support they need
during challenging times."
For more information about Miracle Treat Day, visit
MiracleTreatDay.ca. Fans are encouraged to share their support by
taking a photo with their Blizzard Treat and sharing it with the
hashtag #MiracleTreatDay on the following social platforms, tagging
the handles below:
Facebook - @DQCanada @CMNcanada
Instagram - @dqcanada @cmncanada
Twitter - @DQCanada @CMNCanada
About IDQ
International Dairy Queen Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company
of American Dairy Queen Corporation (ADQ) and Dairy Queen Canada,
Inc. Through its subsidiaries, IDQ develops, licenses and services
a system of more than 7,000 restaurants in the United States, Canada and more than 20 other countries. IDQ
is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is
led by Warren Buffet, the legendary investor and CEO of Berkshire.
For more information, visit DairyQueen.com.
About Children's Miracle Network
Children's Miracle Network® raises funds and awareness for 170
member hospitals, 13 of which are in Canada. Donations stay local to fund critical
treatments and healthcare services, purchase pediatric medical
equipment, and support research. Its various fundraising partners
and programs support its mission to save and improve the lives of
as many children as possible. Visit the Children's Miracle
Network website to learn more about its cause. In
Canada, Children's Miracle Network
is managed and operated by Canada's Children's Hospital Foundations®.
SOURCE Dairy Queen Canada