BIKE ATHLETIC CELEBRATES 150th
ANNIVERSARY IN TIMES SQUARE WITH DANCERS FROM BROADWAY BARES –
BENEFITING BROADWAY CARES/EQUITY FIGHTS AIDS
NEW YORK,
May 1,
2024 /PRNewswire/ -- On Wednesday, May 1st, BIKE
Athletic invited some of Broadway's finest men to Times Square
to shimmy and shake, dance and disrobe down to their jockstraps in
celebration of the 150th Anniversary of the Jockstrap
and Jockstrap Appreciation Day. These talented men are dancers from
Broadway Bares, the annual, larger-than-life burlesque
production that's produced by and benefits Broadway Cares/Equity
Fights AIDS.
BIKE ATHLETIC IS A PROUD SUPPORTER OF BROADWAY CARES/EQUITY
FIGHTS AIDS.
2024 marks the
150th Anniversary of the Jockstrap. BIKE Athletic revolutionized
men's underwear by being the first to add structure and protection
without limiting comfort or mobility. Since that day, over 350
million jockstraps have been sold worldwide. BIKE's longstanding
heritage puts it in the pantheon of enduring fashion brands
including Brooks Brothers (1818), Levi's (1853), LEE (1889),
and LL Bean (1912).
BIKE quickly sold out a limited-edition
anniversary jock. This replica of the beloved #10 original comes in
black with gold leg straps adorned with the 150th-anniversary logo.
Each is numbered 1-150. BIKE Athletic is a proud supporter of
Broadway Cares, and ten of these jocks have been set aside for
Broadway Bares to increase awareness and raise funds. Follow BIKE
Athletic & Broadway Cares on Instagram for more details.
Broadway Bares will host two performances on
Sunday, June 23 at NYC's Hammerstein
Ballroom. The annual fundraiser helps provide meals and medication,
healthcare and hope for those living with HIV/AIDS and other
life-threatening illnesses. Donate to the dancers and get Broadway
Bares tickets now.
HISTORY: The jockstrap was invented by C. F.
Bennett to protect bicycle jockeys riding cobblestone streets.
Before this, "loose britches" were the norm. The structure and
comfort provided by the jockstrap led to the birth of modern men's
underwear.
ABOUT:
Founded in 1874, BIKE Athletic LLC is a men's
athletic apparel brand headquartered in New York. It is part of the Newtimes Group
portfolio of brands, which also includes Robert Talbott, Ashworth-Golf, Coldwater Creek,
and Soft Surroundings.
Broadway Cares/Equity Fights AIDS, is the
philanthropic heart of Broadway, helping ensure those affected by
HIV/AIDS and other life-threatening illnesses receive meals and
medication, health care and hope. Broadway Cares supports the
Entertainment Community Fund and 450 other organizations in all 50
states, Puerto Rico and
Washington, D.C. At times of
crisis, Broadway Cares also awards one-time humanitarian grants
across the US and around the world.
Contact: Jono Waks / jono.waks@gmail.com
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SOURCE BIKE Athletic