NEW
YORK, June 18, 2024 /PRNewswire/ -- Redy, the
only marketplace that rewards home sellers for selecting an agent
who best aligns with their sale goals, announced its launch in five
markets. Home sellers can now turn their listing opportunities into
assets in Atlanta, Dallas, Orlando, Phoenix, and San
Diego today.
The two-sided platform offers benefits for both parties. While
agents have the opportunity to compete and offer the best terms for
desired properties, sellers can determine from an interested pool
of agents who they trust to get them closest to their ideal sale
agreement. Sellers get control over the whole process, and agents
control which listings they put their energy and money into,
shifting how both parties find success.
"For the first time, sellers get paid cash to pick an agent; as
a result, agents are directly invested in the sale. All agents have
the opportunity to own local seller listings, which will in return
help them own the local market they operate in and level the
playing field for listings. When you own local seller listings, you
own your local market," said Josh
Altman, Co-Founder of Redy, real estate agent and cast
member on Bravo's Million Dollar Listing.
Home sellers and agents are already seeing how Redy has
revolutionized the market:
- Home sellers sell their houses for an average of 12% more than
market value while granting agents a competitive commission.
- Over 5,000 homes have been listed on Redy, with the seller
receiving an average cash bonus of $2,357 upfront.
Through Redy, the tens of billions of dollars agents have
traditionally spent buying leads through big companies like Google,
Facebook, and Zillow go straight into the home seller's
pocket. The home seller selects the agent they want to interact
with and fully controls when this interaction happens. Home sellers
can escape endless unsolicited offers and receive personalized
agent proposals with a cash reward just for listing their home.
Redy does not share home sellers' personal, property, or contact
information until they have chosen an agent.
"At the core of the NAR settlement is a significant revelation:
the real estate industry has systematically disempowered consumers.
Redy is revolutionizing the real estate market by transforming
residential listings into valuable assets. We empower home sellers
with unprecedented control, fair competition, and total
transparency. Our mission is to equip homeowners with the tools to
manage and maximize the value of their property listings fully.
According to NAR's own data, agents convert only about 1 out of
every 100 leads obtained from major advertising companies. At Redy,
we enable agents to secure listings rather than chase leads,"
states Shelly Cofini, Chief Strategy
Officer at Redy.
For more information on Redy, visit https://www.redy.com.
About Redy
Redy puts the home seller in control of their home sale. Launched
in June 2024, Redy is the first
online marketplace that gives homeowners a place at the seller's
table. For more information, visit https://www.redy.com.
Media Contact: redy@5wpr.com
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SOURCE Redy