Kolmar Korea Teams Up with Amazon to Support Global Expansion of K-beauty Companies
08 July 2024 - 2:00PM
Business Wire
- Hosts "K-Beauty Seller Day" with the world's largest
e-commerce company, promoting K-Beauty innovation globally
Kolmar Korea (KRX: 161890) joins forces with Amazon, the world's
leading e-commerce platform, to support the successful global
market entry of K-beauty brands.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240708461379/en/
Sang-hyun Yoon, Vice President of Kolmar
Group, delivers welcoming remark at the Amazon K-Beauty Conference
Seller Day (Image: Kolmar Korea)
Kolmar Korea announced that it has jointly hosted the 'Amazon
K-Beauty Conference Seller Day' with Amazon on June 27 at the
InterContinental Hotel in Seoul.
The event was attended by about 1,500 individuals, including
officials from Korean beauty brands as well as those from the
distribution and manufacturing sectors, both online and offline.
Key attendees included Sang-hyun Yoon, Vice President of Kolmar
Group; Hyun-gyu Choi, CEO of Kolmar Korea; Jim Yang, Executive Vice
President of Amazon Global Selling Asia Pacific (APAC); and Yuki
Suita, Head of Consumer Beauty Business at Amazon Japan.
In his welcome speech, Sang-hyun Yoon explained the event's
purpose. He said, “This event, organized by Kolmar and Amazon, is
more than just a business partnership. It aims to spread the
innovation and value of K-beauty globally. We hope this event will
be a cornerstone in exploring global opportunities for K-beauty and
sharing detailed strategies for implementation.”
The event came as K-beauty is gaining a great popularity on
Amazon, and both companies want to actively support Korean beauty
companies’ entry into the global market.
K-beauty is so popular that sales of K-beauty products on
Amazon's global store rose more than 75% last year. Kolmar Korea is
leading this trend by securing new contracts with 253 customers,
predominantly indie brands, marking a 48.7% increase from the
previous year. The two companies plan to keep identifying standout
brands that drive global market trends with compelling concepts and
innovative technologies.
At the event, Kolmar Korea established a large-scale booth
showcasing skin care, makeup, sun care, and cosmetic packages. They
also provided customized consultations for the global cosmetics
business. Moreover, Sang-Keun Han, Vice Director of Kolmar Korea
R&D Complex, delivered a lecture titled ‘Deeply Grounded
Confidence: The Competitiveness of Korean Cosmetics.’
A representative from Kolmar Korea said, “This event is
significant as it marks the inaugural collaboration between Kolmar
Korea, a global cosmetics ODM company that has driven the growth of
K-beauty, and Amazon, the world’s largest e-commerce company.
Kolmar and Amazon will pursue shared growth by offering the optimal
pathway to support our customers’ successful entry into global
markets.”
Event highlights video:
https://www.youtube.com/watch?v=sbqXL8fBgpM
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240708461379/en/
Kolmar Holdings Jang Woo Lee jay.lee@kolmar.co.kr