"I trust my stylist. I trust the science. I
trust K18." - Sofia Richie Grainge
SAN
FRANCISCO, July 24, 2023 /PRNewswire/ -- Biotech
haircare brand K18 debuts their first national prime time
television commercial and celebrity campaign featuring its newest
ambassador Sofia Richie Grainge.
K18 is no stranger to good press. The buzzy haircare brand
backed by bioscience found instant success on social media
platforms like Tiktok and Instagram. Founded in late 2020 by Suveen
Sahib and Britta Cox, K18's uniquely
scientific approach to haircare hinges on the brand's patented
K18PEPTIDE™. Professional stylists, celebrities, and everyday
consumers alike can't get enough of the peptide's ability to repair
on the molecular level—restoring strength and elasticity in just
four minutes.
On June 26, following the season
premiere of The Bachelorette, K18 debuted its latest
collaboration with the highly influential reigning queen of "quiet
luxury," Sofia Richie Grainge. The
commercial, starring the model and creative director, highlights
the innate trust between Richie
Grainge, her stylist, and the power of K18
products.
"Working with K18 feels like a full-circle moment. My stylist
turned me on to the brand, and ever since then, it's been all I use
on my hair," says Sofia Richie
Grainge. "I'm such a believer in 'less is more' in all areas
of life. My approach to haircare is definitely minimalistic. K18
makes styling my hair, and keeping it strong, simple. Even on my
busiest days, I love being able to reach for my K18 mask, knowing
it'll leave my hair healthier than before in only four
minutes."
On set, LA-based hair artist Yuichi
Ishida styled Richie Grainge
in two looks—effortless waves and her signature slicked-back
bun—for the commercial. "K18 products are ideal for my artistry,"
Ishida notes. "The oil protects against heat, which makes using it
alongside hot tools a no-brainer. It feels good to know that what
I'm applying not only offers a shine, but repairs the hair from the
inside out. The best styles start with healthy hair."
K18 looks forward to celebrating more large-scale initiatives,
innovative product launches, and continued scientific education
this year.
ABOUT K18
K18, a biotech company founded by Suveen
Sahib and Britta Cox, creates
clinically proven, science-backed haircare. Its breakthrough
leave-in molecular repair hair mask reverses damage in 4 minutes on
all hair types. The secret is in the patented K18PEPTIDE—born after
10 years of complex bioscience research—which is the perfect
molecular puzzle piece to reconnect damage sites, restoring
strength and elasticity.
Launched during the pandemic, K18 quickly gained icon status as
the #1 hair care brand on social media with more than 20 billion
TikTok views, 25+ prestigious awards (WWD Product of the Year,
Glossy 50, Fast Company's Most Innovative) growing to a global
community in 100+ countries in its first 18 months.
For more information, visit:
https://www.k18hair.com/pages/about-us and @K18Hair on Instagram
and Tiktok.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/k18-partners-with-sofia-richie-grainge-for-newest-campaign-301883538.html
SOURCE K18 Biomimetic Hairscience