SANTA BARBARA, Calif.,
May 15, 2019 /PRNewswire/
-- Invoca, an AI-powered call tracking and analytics company,
has been named a "Hot Vendor in Conversational Intelligence for
20191" by Aragon Research. The report identifies
solutions from the emerging conversational intelligence market that
enable organizations to predict customer or prospect behavior by
using AI-based voice analytics.
Aragon Research recognizes noteworthy, visionary and innovative
Hot Vendors in various markets such as conversational intelligence,
sales engagement, customer journey mapping, intelligent contact
center, conversational AI, intelligent content analytics for voice,
in addition to others. This recognition for Invoca comes on the
heels of recent accolades including Best Call Analytics Platform in
the Marketing Technology Awards and the 2019 Artificial
Intelligence Excellence Award from Business Intelligence Group.
Invoca offers advanced AI, rich analytics, and call routing
capabilities, which marketers are using to create a more cohesive
and personalized customer experience at leading enterprise brands
including, DISH, LendingTree, University Hospitals, and Frontier
Communications. For example, marketing teams can automatically get
insights from individual conversations with consumers — such as
what product they are interested in, or their stage in the buying
journey — and use that data tailor consumers' digital interactions
with Google, Facebook, Adobe, and other platforms.
"The ability for AI to turn spoken conversations into actionable
insights is disrupting marketing, sales, and customer support,
especially for high-touch industries like healthcare and financial
services where phone conversations are key," said Gregg Johnson, CEO of Invoca. "For marketers in
particular, the ability to push conversational intelligence
directly into their existing martech stack for campaign
optimization and personalization provides net new opportunities to
drive business results. We believe this recognition from Aragon
Research as a Hot Vendor reflects our success and continued
investment in serving our customers and delivering an industry
leading product."
Required Disclaimer: Aragon Research does not endorse
vendors, or their products or services that are referenced in its
research publications, and does not advise users to select those
vendors that are rated the highest. Aragon Research publications
consist of the opinions of Aragon Research and Advisory Services
organization and should not be construed as statements of fact.
Aragon Research provides its research publications and the
information contained in them "AS IS," without warranty of any
kind.
About Invoca
Invoca is an AI-powered call tracking and analytics platform that
helps marketers get campaign attribution and actionable data from
inbound phone calls. Invoca delivers real-time call analytics to
help marketers take informed actions based on data generated before
and during a phone conversation. As a result, marketers can
dramatically improve ROI by driving more revenue-generating calls,
increasing conversion rates, personalizing the customer journey,
and running more efficient campaigns. With Fortune 500 customers in
telecommunications, financial services, insurance, healthcare, and
home services, Invoca's platform integrates with Google Marketing
Platform, Facebook, Adobe Experience Cloud, and Salesforce Sales
and Marketing Clouds. Invoca has raised over $60M from Accel Partners, Upfront Ventures,
Morgan Stanley Alternative Investment Partners, Salesforce
Ventures, and Rincon Venture Partners. For more information, visit
www.invoca.com.
1 Aragon Research. "Hot Vendors in
Conversational Intelligence, 2019" by Samra
Anees, May 2019.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/invoca-named-a-hot-vendor-in-conversational-intelligence-by-aragon-research-300850915.html
SOURCE Invoca