Leading marketing and branding firm expands
long-standing partnership with Stellantis with cutting-edge retail
network solutions
PLYMOUTH, Mich.,
May 21,
2024 /PRNewswire/ -- Helm, a leading provider of
customized branded merchandise, marketing fulfillment and ecommerce
solutions, announced today new and expanded partnerships with
prominent Stellantis brands Jeep Performance Parts and bproauto®.
Leveraging its more than 80 years of experience working with top
automotive brands, Helm will serve as a strategic partner providing
expert sales, business planning and field support to the growing
companies.
For bproauto®, Helm is deploying a specialized team of
approximately 40 territory sales representatives across the U.S.
and Canada. This dedicated force
will play a crucial role in launching the new aftermarket parts
brand, strengthening the sales channel through dealership networks
and fostering relationships within the aftermarket sector.
In its partnership with Jeep Performance Parts, Helm is
deploying a team of approximately 20 Jeep Performance Parts account
managers across the U.S. who will collaborate closely with select
Jeep dealerships to elevate their sales performance and
profitability through the implementation of high caliber
performance parts and accessories. Helm will also introduce
innovative strategies to enhance personalization and customization
options for new Jeep customers. This development will diversify and
significantly expand Helm's existing partnership with Jeep
Performance Parts, which currently includes providing branded
merchandise solutions and support at events such as 2024 Easter
Jeep Safari.
"As the automotive industry continues to rapidly evolve, we are
seeing an increase in car manufacturers investing in additional
revenue streams to stay ahead of the curve and maximize earning
potential," said Ryan Maguire,
Executive Vice President of Retail Network Solutions at Helm. "The
launch of the bproauto® program and expansion of our Jeep
Performance Parts initiatives are strategic investments on behalf
of Stellantis to better serve their customers and the larger
automotive marketplace. With our expertise in field services and
over 80 years of experience working within the automotive sector,
Helm will drive increased revenue and profitability for the dealer
network through these new channels."
The partnerships with Jeep Performance Parts and bproauto® come
amid expansion of Helm's retail network solutions division, which
provides field operations, rewards and incentives and business
intelligence solutions. Helm offers the full suite of marketing and
branding solutions to customers, including long-time partner
Stellantis.
To learn more about working with Helm to promote your brand,
visit https://www.helm.com/connect-with-helm.
About Helm:
Helm is a leading provider of customized branded
merchandise, marketing fulfillment, and ecommerce retail turnkey
solutions to some of the world's largest and best-known companies.
Helm additionally supports its clients with comprehensive creative,
marketing, technological and customer satisfaction services.
Established in 1943 and based in Plymouth, Michigan, Helm is also the nation's
largest provider of factory-authored automotive service and owner
information.
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SOURCE Helm