WASHINGTON, July 11,
2024 /PRNewswire/ -- The Real American Hardwood
Coalition (RAHC) and the National Hardwood Lumber Association
(NHLA), in partnership with the U.S. Forest
Service, have launched a new website at
RealAmericanHardwood.pro. The website was developed to educate
architects, interior designers, and construction professionals on
the attributes of Real American Hardwood® products, as well as
introduce new and innovative hardwood product technologies for the
built environment.
![Great architecture and design are brought to life with beautiful, natural, and sustainable materials. Learn more at RealAmericanHardwood.pro. Great architecture and design are brought to life with beautiful, natural, and sustainable materials. Learn more at RealAmericanHardwood.pro.](https://mma.prnewswire.com/media/2459591/Real_American_Hardwood_Coalition.jpg)
Filled with information on the uses, value, and benefits of the
most commonly specified domestic hardwood species, the website also
explores new ways for design/build professionals to incorporate
hardwood products—such as thermally modified hardwood and
cross-laminated timber—into commercial and residential spaces. A
sustainability section provides visitors with data—backed by
science and research—on the environmental and climate friendly
qualities of hardwood products, and how they compare to
alternatives, such as vinyl and steel.
Linda Jovanovich, chair of the
RAHC, says the new website plays an important role in educating
current and future professionals. "As the RAHC works with and
educates architects, designers, specifiers, and students,
RealAmericanHardwood.pro is a valuable resource to serve those
communities. I am looking forward to adding it to our education
toolbox and putting it to work alongside our website at
RealAmericanHardwood.com, which is designed to inform and inspire
consumers and prosumers alike."
"There are many different factors that are important to consider
when designing a space for people to gather, while celebrating the
Naturally Authentic® beauty and character of Real American Hardwood
products," says Dallin Brooks,
executive director of the NHLA. "From the visual aesthetics of
lumber to the functionality of different species, this new platform
will equip all involved in the design/build community with the
information they need to create a positive impact on both people
within design spaces and on the environment outside by specifying
Real American Hardwood flooring, cabinetry, millwork, furniture,
and more."
The website also includes a featured projects section, where
visitors can read case studies about unique projects and submit
their own work for publication.
Visit RealAmericanHardwood.pro to experience the website
and learn more.
About the Real American Hardwood Coalition
The Real
American Hardwood Coalition inspires a stylish and healthy
environment by educating consumers and the design/build community
on the many benefits of Real American Hardwood® products—including
appearance, durability, lifetime value, healthy home, and
sustainability. Visit RealAmericanHardwood.com for more
information.
About the National Hardwood Lumber Association
The
world's largest and oldest hardwood industry association, NHLA
represents more than 700 companies that produce, use, and sell
North American hardwood lumber, or provide equipment, supplies, or
services to the hardwood industry. It was founded in 1898 to
establish a uniform system of grading rules for the measurement and
inspection of hardwood lumber. Learn more at NHLA.com.
Media Contact:
Real American Hardwood Coalition
info@RealAmericanHardwood.org
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SOURCE Real American Hardwood Coalition