LONDON and CHICAGO, July 19,
2024 /PRNewswire/ -- HH Global is pleased to announce
the completion of the acquisition of Northell Partners Ltd,
following the signing of an agreement on 16
July 2024.
HH Global identified Northell as a best-in-class marketing
technology, AI solution provider which will enable HH Global to
accelerate its ongoing adoption of AI and machine learning for its
clients and across its own business. The increased efficiencies of
Northell's AI technology will provide advanced opportunities for
new and existing clients to generate deeper insights, improve
efficiencies in marketing activation and accelerate time to market
across all categories and regions.
Kristian Elgey – Global CEO at
HH Global said, "Northell is a market-leading technologies and
services provider, which is operating at the cutting-edge of the
development and implementation of Artificial Intelligence. With our
own drive to enhance operational efficiency, the acquisition of
Northell demonstrates HH Global's continuing investment in
developing industry-leading marketing activation solutions and
services for global brands. We are excited about this next step in
our journey and we are looking forward to working with our new
colleagues."
Peter Verster, CEO at Northell
said, "We are delighted to be a part of HH Global,
and with their focus on innovation, people and client delivery, we
look forward to realizing the full potential of our solutions,
people and technology. This acquisition allows us to continue
Northell's focus on addressing real-world business opportunities
and delivering tangible outcomes. We look forward to amplifying HH
Global's already unrivaled delivery and working directly with their
clients, who are some of the most exciting and progressive global
brands."
About HH Global
Founded in 1991, HH Global is the global leader in responsible
marketing activation services. Through their creativity, technology
and expertise, they connect brands to their customers, across
channels and markets, helping them achieve big impact for their big
ideas.
HH Global has +4,500 experts in more than 60 countries and in
every market around the world. With a thirty-year track record of
success, they help the biggest, most exciting and progressive
global brands achieve stronger, more responsible growth.
About Northell
Northell operates at the cutting-edge of the development and
implementation of Artificial Intelligence and has earned
recognition from leading technology analysts Forrester and Gartner.
It has a proven track record of enhancing organizational efficiency
and innovation by transforming data and integrating advanced
technologies and AI.
Northell's experienced team combines academic knowledge from
leading institutions with experience gained from working and
building solutions with some of the biggest and most progressive
global brands to deliver innovative solutions and powerful
results.
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SOURCE HH Global