LUCKY F*CK ENERGY DRINK RAISES
$4M SEED ROUND TO FUEL GROWTH
AND EXPAND DISTRIBUTION
AUSTIN,
Texas, Nov. 30, 2023 /PRNewswire/ --
LUCKY F*CK, the better-for-you energy drink company that makes
products to motivate people to defy the odds and keep going,
announced today the close of a $4M
seed funding round led by Imaginary Ventures. The investment will
be used to accelerate its growth across Texas and California, increase production, and expand
its best-in-class team. This marks the first energy drink
investment for Imaginary, which has invested in other
category-leading consumer brands such as Skims, Daily Harvest, and
Glossier. In addition, the company announced the expansion of its
board and deal with Heimark Distributing, a respected partner of
Anheuser-Busch and other beverage brands.
Founded by beverage entrepreneur Richard Laver (Founder of Kate Farms) in
August 2023, LUCKY F*CK is available
in five natural flavors with subtle notes of fruits and citrus and
features 5 super ingredients like maca, beta-alanine, and ginseng.
The brand has five calories, zero sugar, and zero aftertaste and is
designed to be approachable for people over 18, including
individuals who have never tried an energy drink due to fear of
taste and ingredients you can't pronounce.
Heimark Distributing, part of the "Anheuser-Busch
Distributor" network and the exclusive distributor for
Anheuser-Busch Beers in the Coachella Valley, CA, will exclusively
distribute LUCKY F*CK throughout the region. Its CEO, Peter Heimark, will join the brand's advisory
board.
"We have created an energy drink and
entertainment company that has sparked a movement, and to have the
support of the CPG industry's leading investment firm, veteran CPG
executives, and a best-in-class distributor is an honor," stated
Richard Laver, LUCKY F*CK's Founder
and CEO. "Having this network this early on validates that this
isn't your typical beverage company. It's a vote of confidence that
we will transform the category."
Logan Langberg,
Partner at IMAGINARY, added, "The energy drink category continues
to explode as new, younger consumers seek cleaner ingredients and
more inspiring branding. Out of all the emerging and legacy
players, it was clear that Richard's vision and the brand embody
the most satisfying taste, a cleaner, functional ingredient label,
and a counter-culture ethos that resonates with the younger
generation. Richard is a proven leader and formulating specialist
and has captured the best of brands like Monster and Redbull, as
well as Celsius's taste and clean profile while creating something
unique that will rock the market."
Langberg will join the Board of Directors and sit
alongside Richard and Michelle
Laver. Andrew Maxman, Venture
& Growth Equity Investor at IMAGINARY, will become a Board
Observer.
To learn more about LUCKY F*CK, visit
www.luckybevco.com and follow on social media
@luckyfckenergy.
About LUCKY F*CK
LUCKY F*CK is a new,
better-for-you energy drink company founded by serial beverage
entrepreneur Richard Laver. The
brand creates high-quality products to motivate people to defy the
odds, seize their daily fortune, and make their own luck. The
product line features five flavors—with 5 super ingredients,
including Maca and Beta-Alanine, zero sugar, zero aftertaste, and
only five calories. Products are available on Amazon and select
retailers nationwide. For more information,
visit www.luckybevco and follow @luckyfckenergy.
About IMAGINARY
Imaginary
Ventures, launched in 2018 by Natalie Massenet and Nick Brown, invests in tech-enabled brands and
platforms that are changing the way we live by providing
best-in-class products and experiences. IMAGINARY is a dynamic
ecosystem of brands and software businesses, forging meaningful
partnerships and fostering symbiotic relationships across its
portfolio. The firm goes beyond capital to provide strategic and
operational support to drive profitable businesses with the power
to endure. IMAGINARY is headquartered in New York and currently has over $1 Billion under management.
CONTACT: Valeria Carrasco,
valeria@hallettsconsulting.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/get-ready-more-lucky-fck-energy-is-on-the-way-302001397.html
SOURCE Lucky Beverage Company
