LOS ANGELES, Oct. 16, 2018 /PRNewswire-PRWeb/ -- An
October 4th article in the San
Francisco Chronicle reports on the career of fashion entrepreneur
Sherri McMullen and a new, larger
location of her eponymous boutique in a burgeoning neighborhood of
Oakland, California. The noted
entrepreneur and fashionista speaks frankly about the ethnic
character of her work. "It was important to me that if a young
woman of color was walking by the window or came in because she
followed me on Instagram that she'd see herself reflected in the
store." Hi-Tech Printing & Labeling Inc., a leading
Los Angeles based fabric label and
tag manufacturer, says that clothes makers don't have to be shy
about celebrating their unique character, ethnic or otherwise, as
long as they are thoughtful in terms of finding their audience.
The manufacturer notes that clothes makers who may come from
specific backgrounds or orientations may be concerned about
alienating potential customers who are not members of a given group
should think twice before hiding behind a generic brand identity.
It's best to give careful thought to exactly where and how their
products will be seen, says the fabric label maker. For example,
shoppers in a progressive, multi-ethnic neighborhood who might be
members of a particular group are likely to be particularly
attracted to a product that celebrates that particular background
or orientation; however, other consumers will also often be
intrigued as well as long as the message isn't overly exclusive.
Hi-Tech Printing & Labeling Inc. says that people of all
backgrounds who shop in multiethnic areas are often there for a
reason, and they're often quite comfortable buying products that
may spring from cultures different than their own.
The manufacturer notes that it's important to choose the right
message for the right market, and that's where its wide selection
of fabric labels and hang tags can be central. Sometimes expanding
a consumer base can be helped by a thoughtfully framed slogan that
reaches beyond the most obvious market. Hi-Tech Printing &
Labeling says that a good example of this kind of marketing comes
from a famed mid-century ad for a rye bread manufacturer. "You
don't have to be Jewish to love Levy's," said the print ads,
accompanied by a picture of an obviously non-Jewish person eating a
sandwich made with Jewish rye bread. Hang tags allow ethnically
based brands to convey messages at the point of purchase and
perhaps persuade unsure buyers to make a more out of the box
purchase, says Fabric Labels Inc.
For further information visit Hi-Tech Printing & Labeling
Inc. online at https://www.fabriclabels.com/ or call
213-746-7772.
SOURCE Hi-Tech Printing & Labeling Inc.