LONDON, July 16, 2018 /PRNewswire/ --
On 12 July,
2018, FXTM presented the start of the Long
Swim - UN Patron of the Oceans and FXTM Brand
Ambassador Lewis
Pugh's monumental
challenge, aiming to set a
world record upon completion of the first swim
along the entire length of the English Channel.
(Photo:
https://mma.prnewswire.com/media/718950/FXTM_Long_Swim.jpg
)
Global award-winning forex broker, FXTM, hosted the start of The
Long Swim on Thursday, July 12, from
Land's End in Cornwall, England.
UN Patron of the Oceans and FXTM Brand Ambassador Lewis Pugh has embarked on the greatest
challenge of his career: a world-first attempt at swimming the
entire length of the English Channel from Land's End to Dover in
order to raise awareness about the plastic pollution issues facing
the world's oceans.
The Long Swim will be the longest challenge of Pugh's
illustrious career as an endurance swimmer and ocean advocate, the
first in a planned Action for Oceans campaign over the next decade,
with the ultimate goal of getting the UK government to help secure
30% of its seas as Marine Protected Areas (MPAs) by the year 2030.
Pugh plans to cover 10-20km a day, estimating that the challenge
will take him approximately 50 days. As the sole Lead Partner of
The Long Swim, FXTM has merged corporate responsibility with its
core values of education, trust and appreciation to successfully
partner with a renowned athlete and activist, aligning its brand
with a vital cause.
On Tuesday, July 10, an official
media launch event was held at the Civil Engineers Institution in
London. Nicholas Defteras, CEO of
FXTM, said "Lewis' actions are focused on three pillars: he wants
to alert us, to inform us, and ultimately to make us more
conscientious. We have the exact same pillars at FXTM, because
informing and educating our clients is a never-ending process. The
motto we chose for this campaign - Our Oceans. Our Time - quite
literally highlights the urgency that the issue has. There is never
going to be a better time to take action."
The partnership marks a milestone for both broker and ocean
advocate; through the collaboration FXTM is initiating its first
global CSR campaign while Lewis Pugh
aims to set a new world record upon completion as the first person
to swim along the 560km length of the English Channel.
Keep up with his progress by following #FXTMGoesBlue on social
channels.
To read more about this partnership, please visit FXTM.
Risk Warning: There is a high level of risk involved with
trading leveraged products such as forex and CFDs. Please read
FXTM's full Risk Disclosure
(http://www.forextime.com/regulatory-compliance/risk-disclosure/).
NOTES TO EDITORS
ForexTime Limited is regulated by the Cyprus Securities and
Exchange Commission (CySEC), with licence number 185/12 and
licensed by the SA FSB with FSP number 46614. Forextime UK Limited
is authorised and regulated by the Financial Conduct Authority in
the UK, firm reference number 777911. FT Global Limited is
regulated by the International Financial Services Commission (IFSC)
with license numbers IFSC/60/345/TS and IFSC/60/345/APM.