MIAMI BEACH, Fla., Feb. 21, 2018 /PRNewswire/ -- Eden Roc Miami
Beach, the iconic Miami Beach
hotel, is newly transformed after $250
million in renovations and the creation of a reenergized
brand experience that provides avid business and leisure travelers
alike, and discerning locals, with a fundamentally inclusive hotel
experience defined by a vibrant atmosphere, international
perspective and a fresh take on luxury. The 415-room refurbished
property is bringing the Beach Cosmopolitan lifestyle to guests
from around the world by combining the enigmatic spirit of
Miami with a beachside attitude
that offers an immersive escape.
"As the city of Miami Beach
continues to flourish, we look forward to bringing a more
distinctive and clearly defined experience to our guests and
locals," said Andrea Chapur,
ownership, Eden Roc Miami Beach. "Not only has the hotel
itself undergone a massive refurbishment, but we have infused every
part of the local Miami experience
to create a fun and welcoming atmosphere and showcase the
one-of-a-kind persona that defines Eden Roc Miami Beach."
Signs of the landmark's $250
million makeover are evident throughout the property – from
the complimentary welcome drinks to the utilization of a new
in-room pathfinders guide, a program dedicated to bringing the most
up-to-date and insider knowledge of the Miami epicurean, activity and nightlife scene.
Additional updates elevating the experience include the
reimagination of Morris Lapidus'
famous 16-seat lobby bar by interior designer David Rockwell, the introduction of the
signature Nobu restaurant and the flagship Nobu Hotel tower
(boasting a hotel-within-a-hotel concept), soon-to-open
Malibu Farm restaurant, and
inclusion of Boho Hunter—an upscale boutique featuring contemporary
women's fashion & accessories from Latin American
designers.
With some of the most breathtaking ocean views and oversized
balconies, a refreshing renovation to all 415 spacious guest rooms
and suites creates a calm seaside atmosphere, including a number of
new amenities, tailored to cater to Eden Roc's celebrated
guests:
- Sweeping, sand-like carpet and palm inspired wall coverings
that invoke the tropical spirit of the city; natural wood toned
furnishings and a soft color palette create a coastal ambiance
while red and brass accents add an element of Miami glamour; and teak wood and an
illuminated round mirror in the bathroom emulate a retro-classic
vibe, paying tribute to the property's history
- A pathfinder guide in every room, offering a 24-hour locals
guide to Miami
- Boutique shower amenities from Maison Margiela's Replica
collection, with Eden Roc being the only hotel to feature its
formula, entitled "Beach Walk"
- 55' flat screen TV and JBL Bluetooth speakers for in-room
entertainment
- Nespresso machine in every room
- Sunbeam Steamers, and CHI hair dryers and flat irons in each
room
- Curated in-room art from Saatchi
Art, the world's leading online art gallery featuring a
selection of works inspired by Miami's rich art deco history and
sophisticated beach aesthetic
- Hooded jersey robes and beach flip flops, replacing the
traditional bathrobes and hotel slippers
For those looking to unwind and escape during their stay at Eden
Roc, the previous "Spa Eden Roc," will be reinvented as Esencia
Wellness. The reinvigorated facility includes the 22,000 sq. ft.
Esencia Spa featuring 18 treatment cabins, a spa relaxation room
and Eden Roc signature treatments such as the "Rocks, Not Diamonds"
volcanic massage, "Mommy-2-be" prenatal treatments and the "Keep
Calm" aromatherapy massage. The Esencia Fitness Center, showcases
3,000 sq. ft. of state-of-the-art Technogym fitness machines and a
studio offering fitness classes from Miami's best instructors while Esencia Beauty,
a boutique hair and nail salon, will provide a truly personalized
pampering experience, ensuring each guest is prepped for their
vacation in style.
Beyond the personal experience offered in each guest room, a
number of hotel offerings have also been added. Epicurean
innovation inspired by the flavors of the budding Miami food scene have inspired ERC BITES, a
revitalized in-room dining and pool menu, hand-selected by Eden Roc
Miami Beach and Nobu Executive Chef, Thomas
Buckley. Local farmers and restaurants such as Miami
Smokers, Zak The Baker, Florida
Beer Company and Collins Fish and Seafood help to create a menu
that evokes the true taste of Miami.
Enhanced poolside experiences such as DJs and entertainment,
locally inspired mixology, vibrant floaties and poolside coolers
allow guests to relax and soak up the Miami sunshine in style. A brand new outdoor
beach bar concept, Gitano, will offer a mezcal-focused cocktail
menu featuring mojitos infused with fresh-pressed cane juice, an
airstream serving Mexican cantina-style bites and outdoor
activities such as corn hole, foosball, pool floaties and ping
pong, embodying the carefree swagger of Miami Beach, set to open in spring 2018. To
engage with the hotel socially, visit Facebook.com/edenrocmiami or
on Instagram @edenrocmiamibeach.
For more media information:
Jill Trudeau / Olivia Abbazia
850.668.2222
The Zimmerman Agency
jtrudeau@zimmerman.com
oabbazia@zimmerman.com
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SOURCE Eden Roc Miami Beach