FELTON, California,
June 12, 2019 /PRNewswire/ -- The
global Digital Asset Management Market was valued at
$1.45 billion in the year 2015 also
expected to grow at considerable rate due to the increase in
digital assets by leaps and bounds. Real time strategies driven by
customers unlike the traditional strategies along with delivery
models are reasons to drive the sales in the mentioned period.
The ever increasing demand for the content which is rich to
promote products and brands is another driver expected to impact
the market positively. Digital asset management suppliers comprise
mainly of cloud-based organizations providing solutions with
optimum expenses.
Type Insights
Industries have adopted digital asset management to save and
store files for the purpose of completing the task on real time
basis. The recent developments in the technologies like the DAM are
reasons for organizations to adopt to these solutions for
management, collaboration and asset tracking.
The solution segment has captured considerable share in 2015 and
will be dominating the market over the period of forecast. DAM
solutions are being adopted by marketing firms as they help in the
data reach out using collective efforts that in turn increases the
firm's efficiency. Due to the increase adoption of the solutions
the industry is expected to suffer a setback as it reaches the
maturity stage in the next 9 years.
Get Sample PDF and read more details about the
"Digital Asset Management Market" Report 2025.
Deployment Insights
On-premise usage acquires as much as 50% of the total collection
of the industry. But this method is quite expensive and also
requires large storage capacities which calls for a need of
sophisticated IT built-up that require larger expenditures. This is
the only reason why the segment will witness as low growth in
comparison to cloud deployment in the 9 years.
Deployment using cloud has accounted for significant share in
2015 and is forecasted to see increasing demand due to the change
to Software-as-a-service. Firms like IBM, oracle, EMC have
initiated their move towards cloud from premise that provide
intelligent services and many other functions. Low cost
requirements and faster deployment are adopted in numbers by
end-users because of the collective cost cutting from
operations.
Application Insights
The major segment to expect largest growth is marketing due to
its importance in sales assisting and real time assets access. DAM
is extensively being adopted in sales and marketing because it
helps maintaining the product and brand image.
DAM is also being used by photography sector to secure the
access files and store photos. The photography sector is also
expected to grow over coming years.
End-Use Insights
20% of the market share was occupied by media and entertainment
in 2015. The increase in demand for content and quality has
increased the development of content in this sector which drives
the growth.
Smooth functioning of the DAM is the pivotal factor of media and
entertainment as it helps in recollecting, managing and storing
large amount of videos, audios, images and other files. DAM has
made it easier to manage these assets making it the part of
industry.
Regional Insights
25% of the total market is dominated by North America in 2015. This can be related to
the continuous growth in social media in this region. DAM's
adoption has increased due to the generation of huge amount of
content which also helps in reaching out to larger group in smaller
times.
Demand for the analytics is forecasted to get a stable platform
in North America. The emphasis on
DAM solutions and analytics to provide customer with customized
tools is the reason for this movement which actually stiffens
market competition.
Along with North America,
Asia Pacific is also expected to
witness faster growth almost at the CAGR of 12%. Due to rise in
adoption of cloud technology and digital technology the sector
offers larger opportunities for growth among small and medium
organizations.
Competitive Insights
Adobe Systems, Oracle, ADAM, OpenText, EMC, IBM, Widen, North
Plains and Cognizant are the major industry participants. OpenText
is the major player in this market and has been adopting various
strategies to satisfy demands related to DAM, including product
developments and partnerships. The company launched a product for
integrated solutions in September
2015 with SAP to provide single channel experience to the
customers.
In January 2015, OpenText
introduced the next level of DAM to help organizations with
managing, storing and securing assets in improved way. Other
companies are alliance based firms that are trying to gain a
competitive advantage.
Browse 120 page research report with TOC on "Global Digital
Asset Management Market" at:
https://www.millioninsights.com/industry-reports/digital-asset-management-market
Market Segment:
- Digital Asset Management Type Outlook (Revenue, USD Million;
2014 - 2025)
- Digital Asset Management Deployment Outlook (Revenue, USD
Million; 2014 - 2025)
- Digital Asset Management Enterprise Size Outlook (Revenue,
USD Million; 2014 - 2025)
- Small & Medium Enterprise
- Large Enterprise
- Digital Asset Management Application Outlook (Revenue, USD
Million; 2014 - 2025)
- Sales
- Marketing
- IT
- Distribution
- Photography, Graphics & Designing
- Digital Asset Management End-Use Outlook (Revenue, USD
Million; 2014- 2025)
- Media and Entertainment
- BFSI
- Retail
- Healthcare
- Automotive & Manufacturing
- Government
- Others
- Digital Asset Management Regional Outlook (Revenue, USD
Million; 2014- 2025)
-
- North America
-
- Europe
-
- Asia Pacific
-
- Latin America
-
- Middle East & Africa
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