Channel Factory hires three senior executives to further accelerate growth and industry leadership on brand safety and contextual solutions
24 July 2024 - 1:00PM
Channel Factory, the global brand suitability and contextual
advertising platform, announces three significant additions to its
executive team: Luiz Felipe Barros as Global Chief Marketing
Officer, Anudit Vikram as Global Chief Product and Technology
Officer, and Nerissa Valdellon as Senior Vice President of Media
Solutions. These three monumental hires will allow the company to
expand its ability to help clients deliver media efficiency,
effectiveness, and brand reputation together and expand its mission
to drive a positive impact on business performance, people, and the
planet.
Luiz Felipe Barros, Global Chief Marketing
Officer
In today’s complex media landscape, brands are
under unprecedented pressure to deliver short-term growth and drive
a measurable impact on their top and bottom lines while protecting
their brand reputation and building brand equity in the long run.
Following successful stints at AB InBev, Mercado Libre, and as an
entrepreneur, Luiz Felipe Barros will work to
transform the industry at scale in his Global Chief Marketing
Officer role.
“I have long admired Channel Factory for cracking
the code to deliver business growth and brand reputation without
compromising either,” said Barros. “Our exclusive data and
cutting-edge technology enable Channel Factory to deliver
outstanding media efficiency and effectiveness on digital video
campaigns, ultimately driving a positive impact on business
performance. In my time with the company, I’ve witnessed how
integral our mission is for the betterment of the industry.”
Anudit Vikram, Chief Product and Technology
Officer
With over two decades of experience in business,
advertising, and marketing technology roles, Anudit
Vikram now sits as Channel Factory’s Global Chief Product
and Technology Officer, where he will be responsible for bringing
the product vision to life, driving business and market value, and
fostering a world-class technology team. Vikram previously served
in leadership positions at MediaMath, Dun & Bradstreet, Merkle,
Yahoo!, and Microsoft, among others.
“One of the most important challenges facing the
digital advertising industry today is balancing rapid technological
advancement with responsible, ethical practices,” shared Vikram.
“Channel Factory successfully stands tall amidst these challenges,
all while pushing the boundaries of AI, machine learning, and data
analytics, with a simple yet powerful mantra: Do Good Business By
Doing Good.”
Nerissa Valdellon, Senior Vice President of
Media Solutions
As Senior Vice President of Media Solutions,
Nerissa Veldellon joins Channel Factory, where she will enhance and
diversify its product offerings, focusing on growing omnichannel
strategies, driving growth, and guaranteeing outcomes solutions.
Valdellon has over 20 years of experience leading operations teams
in the digital advertising ecosystem, successfully navigating the
ever-evolving landscape of omnichannel marketing at companies like
Viant, Specific Media, Adomni, and others.
“As digital advertising continues
to grow, protecting brand integrity while achieving targeted
and performance-driven, effective reach becomes
increasingly crucial. I’ve long since admired Channel Factory’s
commitment to brand-safe and conscious advertising,” said
Valdellon. “Together, we’ll continue to show genuine care for our
customers and explore new opportunities to bring innovation to
brand safety along with
data-driven performance opportunities.”
“Luiz, Anudit, and Nerissa are incredible additions
to our Channel Factory family, and this is a significant moment for
us as we continue to grow and support our customers,” said Tony
Chen, CEO and Founder of Channel Factory. “Each is an expert in
their craft, and these three crucial additions to our already
amazing team will allow us to continue delivering excellent media
efficiency for our clients, create new innovations, and further
transform the media landscape.”
To learn more about Channel Factory, please visit
ChannelFactory.com.
About Channel FactoryChannel
Factory is a global technology and data platform that maximizes
both business performance and brand reputation for advertisers
without compromising on either through contextual targeting on
YouTube and digital video across social media platforms. Channel
Factory’s technology platform, ViewIQ, analyzes all YouTube
channels and videos to ensure ads run on brand-suitable and
contextually relevant content. Channel Factory maximizes
performance for advertisers on YouTube through managed service or
self-service dynamic inclusion and exclusion lists, easily
implemented through DV360 or Google Ads. Our platform is built to
meet the needs of advertisers, offering standard IAB category lists
or highly customized content lists in 49+ languages.
Media Contact:Andrew
Krepowandrew@broadsheetcommunications.com