100-year-old fashion and ski wear company increases visibility
to marketing and sales data with Centric PLM
CAMPBELL, Calif., July 17,
2024 /PRNewswire-PRWeb/ -- Centric Software® is
delighted to announce the release of a success story video about
its customer, COLMAR.
Centric PLM: "Complete, flexible,
user-friendly, scalable.
Founded in 1923, Manifattura Mario Colombo, who owns the COLMAR
brand has been using Centric PLM since 2009. Based in Monza,
Italy the company's beginnings
were workwear and padded garments. This led to ski wear, popular in
the sport since the 1950s. COLMAR is still completely family-owned
with third and fourth generations of the Colombo family working at
the business.
Wanting to improve efficiency and collaboration, COLMAR
implemented Centric PLM well ahead of many of its competitors.
Having been an integral part of the company's business processes
for 15+ years, COLMAR users cannot picture working without Centric
PLM. The Product Development Team say that they cannot imagine
working without it and they would not be happy if someone took
Centric away from them.
When COLMAR implemented a new business intelligence system three
years ago, the integration to Centric PLM was a given. "We wanted
to have a better view of our sales campaigns," says CEO of COLMAR,
Carlo Colombo. He sums up Centric
PLM as: "Complete, flexible, user-friendly, scalable."
Hear what else these Centric PLM veterans have to say about the
efficiency of the tool and how it has improved their business.
COLMAR's enthusiasm for Centric PLM is contagious—watch the
5-minute video to see for yourself!
Watch the video
Request a Demo
COLMAR (http://www.colmar.com)
Founded in Monza, Italy in
1923, Manifattura Mario Colombo owns the COLMAR brand. Founded by
Mario Colombo, the company initially
produced gaiters and hats for men before moving on to work
overalls. It was the first step towards specialisation in the
production of highly resistant padded garments which paved way to
the world of ski wear. It was during the fifties that this
connection with the sport became more solid and made COLMAR a point
of reference in the world of technical clothing; not just for
skiing but also for golf and more generally for sporty and urban
outerwear.
Sport, style and innovation: this is COLMAR since 1923. The
headquarters of the company remains in Monza to this day, where
business is carried out by around 250 of its employees as well as
members from the third and fourth generations of the Colombo
family, who still own 100% of the company.
Media Contact
Aurore Evee, Centric Software,
+16479155377, aurore.evee@centricsoftware.com,
www.centricsoftware.com
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SOURCE Centric Software