This strategic integration will enhance C5i's
value proposition and integrated AI-powered Marketing Analytics
solutions as it looks to cross the $120
million USD turnover mark in the next financial
year
BELLEVUE, Wash., July 29,
2024 /PRNewswire/ -- AI & Analytics company,
C5i, has fully acquired Analytic Edge, a premier
provider of AI-based Marketing Analytics solutions. Founded in
2015, Analytic Edge (AE) is a world-leading specialist in AI &
technology-enabled analytics solutions for marketing and sales
effectiveness with 185 associates worldwide. The company delivered
~10 Mn USD annual revenue in FY24 and is poised to grow ahead of
the industry growth rate in FY25. With headquarters based in
Singapore and offices in
India, US, Europe, Japan, and Brazil, AE boasts an impressive stable of
global clients, including 4 of the top 15 Consumer Packaged goods
companies in the world and leading global social media platforms.
Analytic Edge combines the powerful capabilities of its Qube
platform with consulting and services to provide best-in-class
marketing optimization solutions to its clients.
As C5i stays on course to achieve a $120
million USD turnover in the next financial year, this
strategic move will additionally strengthen the company's
capabilities in globally scalable and integrated delivery of
always-on marketing analytics, insights, and optimization. The
acquisition supports a joint vision to be a global leader in
Analytics & AI solutions in the end-to-end business value
chain, including marketing, customer, omnichannel, and supply
chain. Clients of both companies will benefit from combined
superior end-to-end capabilities, including domain-oriented
consulting, data engineering, data science, advanced analytics,
cloud orchestration, generative AI, and other AI technologies.
Marketing expenditure is one of the largest investment areas for
consumer-focused companies across various sectors, including CPG,
technology, and e-commerce. Leading organizations strive to ensure
effective allocation, continuous tracking, and analytics-based
optimization of their marketing budgets, presenting a significant
and growing business opportunity. Marketing mix optimization,
pricing intelligence, and test and control mechanisms leverage the
power of analytics, enhancing marketing budget allocation
discipline and improving overall decision-making capabilities. This
will distinguish leaders from laggards. The products and
competencies that AE brings, combined with C5i's deep domain
strength, IP focus, and broader capabilities, will enable us to
offer a significantly enhanced value proposition to customers.
Ashwin Mittal, Chairman and
CEO of C5i, said, "At C5i, we work closely with our customers
and partners to offer actionable insights and deliver sustainable
business impact by combining human perspectives with the power of
AI. We have found a striking similarity with Analytic Edge in our
core values of customer obsession, innovation, trust, empowerment,
and collaboration. Analytic Edge is the perfect strategic fit in
completing our portfolio in the area of marketing spend
optimization. They bring powerful AI and predictive capabilities
with their platform and talent base. C5i has always believed in
delivering superior outcomes to clients by combining IP and people
capabilities and Analytic Edge has the same philosophy."
Rahul Budhraja, CEO of
Analytic Edge, said, "Analytic Edge shares with C5i strong
mutual values, cultural and industry segment synergies, and a
client-centric focus. C5i is an innovator in AI & analytics
solutions, having built robust platforms with the Human-AI
combination. Integration with C5i equips Analytic Edge with the
scale, capabilities, customer reach, and R&D capabilities to
continually advance the Analytic Edge Qube platform, adding new
functionalities, innovative delivery, and revenue models. We are
excited to be part of the C5i team and look forward to unlocking
superior data-driven experiences for our customers."
About C5i (Course5 Intelligence Limited)
C5i is a pure-play AI & Analytics provider that combines the
power of human perspective with AI technology to deliver
trustworthy intelligence to global corporations. The company drives
value through a comprehensive solution set, integrating
multifunctional teams that have technical and business domain
expertise with a robust suite of products, solutions, and services
tailored for various horizontal and industry-specific use cases. At
the core, C5i's focus is to deliver business impact at speed and
scale by driving adoption of AI-assisted decision-making.
C5i caters to some of the world's largest enterprises, including
many Fortune 500 companies. The company's clients include 4 of the
top 7 companies in the world by market cap, 4 of the top 10 CPG
companies in the world and 4 of the top 10 pharmaceutical companies
in the world. C5i has been recognized by leading industry analysts
like Gartner and Forrester for its Analytics and AI capabilities
and proprietary AI-based solutions.
About Analytic Edge
Analytic Edge is an analytics company that leverages technology
and advanced analytics to help brands make data-based marketing
decisions. Their flagship solution Qube is an AI-driven platform
offering solutions for Marketing Mix optimization in real time,
pricing intelligence, test and control simulations and provides
actionable insights to guide future marketing investments. Qube
also offers do-it-yourself options that provide easy scalability
and allows brands to run analytics in-house – faster, more
effective, and on-demand. Analytic Edge works with clients across
industry verticals such as consumer packaged goods, retail,
financial services, travel and hospitality, healthcare and pharma,
automotive and many others. The company has a global footprint with
offices in India, Singapore, US, Canada, Mexico, Brazil, Argentina, UK, Switzerland, UAE, South Korea, China, Japan,
Australia and New Zealand.
Media Contact:
Megha Chaudhry
Vice
President – Global Head of Marketing & Alliance Management
C5i
O: + 1 425 615 7474
E: megha.chaudhry@c5i.ai
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SOURCE C5i