New Enhancements Enable Social Media
and Marketing Teams to Deliver Superior Customer Service Across
Platforms
CHICAGO, June 20,
2024 /PRNewswire/ -- Brandwatch, the leader in
social media intelligence, unveils Case Management within its
social media suite. This innovative feature empowers brands to
transition from community management to comprehensive customer
care, fostering deeper customer relationships and boosting brand
loyalty.
Case Management is arming brands to
own the entire customer care journey on social media," said
Michael Amsinck, Chief Product
Officer at Cision.
Brandwatch's new Case Management transforms how social media
managers, community managers, and customer care teams handle
service requests. With the ability to seamlessly convert customer
inquiries into actionable cases, Brandwatch empowers teams to
deliver exceptional customer care at the speed of social.
Empowering Customer Care with Advanced Capabilities
The introduction of Case Management brings several powerful
benefits to Brandwatch users:
- Effortless Case Creation: Easily convert social media
messages into trackable cases, with all relevant information for
efficient resolution.
- Enhanced Team Collaboration: Seamless team collaboration
with features that make it easy to assign cases, delegate tasks,
and keep everyone in the loop.
- AI Powered Assistance: Improve customer response times
with Iris, Brandwatch's AI writing assistant, which suggests
relevant and on-brand responses to customer inquiries.
- Comprehensive Case Overview: View all relevant
information at a glance, with a comprehensive case overview,
powered by AI-based solutions to prevent missed inquiries and
ensure clear, timely responses.
"Social media has become such a critical touchpoint for customer
service," said Michael Amsinck,
Chief Product Officer. "Customers increasingly expect prompt and
personalized responses to their inquiries on social platforms. With
Case Management, we're arming brands with the tools they need to
not only listen and respond, but to own the entire customer care
journey on social media."
Brandwatch is dedicated to bringing brands closer to their
customers and helping them succeed in the evolving digital
landscape. With the launch of Case Management, Brandwatch empowers
companies to scale and refine their operations with efficiency and
precision.
For more information about Brandwatch Case Management and
Brandwatch's Social Suite, visit Brandwatch.com.
About Cision
Cision is the global leader in consumer and media intelligence,
engagement, and communication solutions. We equip PR and corporate
communications, marketing, and social media professionals with the
tools they need to excel in today's data-driven world. Our deep
expertise, exclusive data partnerships, and award-winning products,
including CisionOne, Brandwatch, and PR Newswire, enable over
75,000 companies and organizations, including 84% of the Fortune
500, to see and be seen, understand and be understood by the
audiences that matter most to them.
Contact Information
For media inquiries, please contact:
Cision Public Relations
CisionPR@cision.com
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SOURCE Cision Ltd.