PORTLAND, Maine, Jan. 25, 2021 /PRNewswire/ -- Today, the
breakthrough lifestyle CBD line, formerly known as Good Jane and
founded by female entrepreneur, Liz
Kirby, debuts a new name and a sleek new design. The
revitalized brand will now be known as Betoken and offers a
refreshingly female take on a primarily male-dominated
industry.
The inspiration behind the new name and look was born out of
Liz's need to pivot her brand after receiving a cease-and-desist
letter in October 2020. As a working
mom who's now homeschooling her children due to COVID-19, it wasn't
the ideal time to rebrand her company, but instead of fighting the
issue in court or giving up on her brand, Liz used this obstacle as
an opportunity to breathe new life into her CBD brand.
In the spirit of the Betoken brand, using CBD as a wellness best
friend, Liz reached out to her best friend, an extremely talented
female graphic designer, for support in redesigning her brand. The
bond between the two women is evident in the vibrant new logo,
design, and packaging and is a reminder of what women can achieve
when they work together for a common goal.
"When faced with the decision of giving up or rebranding, I
decided to lean into the experience. I pushed through the grief of
letting go of Good Jane and owned making Betoken an even more
aligned brand with my mission to make grown-up life easier for
those going through real-life problems. Betoken was born out of
having 'to adult' in the face of adversity and it's my hope that we
can help our customers push through their own issues with grace,"
says Liz.
The future of Betoken CBD will also focus on building meaningful
partnerships with other female entrepreneurs in the wellness
industry with an emphasis on collaboration over competition. One
alliance of note is the upcoming launch of the 'Go Away, I'm
Fizzy,' CBD bath bomb that Liz created in partnership with
Leigh Carr of Hari Om Hemp. The
soothing bath bomb hits the market in February, just in time for
Valentine's Day.
Liz's inspiring journey of persevering as an entrepreneur
through challenges by turning setbacks into opportunities, seeking
support from other like-minded women, having a mindset of creating
community instead of competition, and owning the trajectory of her
brand and her story, should serve as a blueprint for other female
entrepreneurs building their brands in uncertain times.
Although the brand's look and name may have changed, the
high quality of the products will remain the same as Betoken prides
itself on delivering a consistent and effective experience to its
loyal customers. Shop the revitalized brand
at betokencbd.com starting February 1.
ABOUT BETOKEN
Betoken is the only CBD company designed exclusively for
grown-ups. What was once a routine morning 5k is now the source of chronic knee pain. Where
falling asleep was once a matter of head hitting pillow, it's now a
tossing and turning fiasco. Products are formulated to help people
sleep, chill, and feel better.
ABOUT LIZ KIRBY
Liz and her husband have 2 young kids and live in southern
Maine. Liz practiced law for 3
years before she "retired" in 2013 to embark on a series of more
creative endeavors. She has been a CBD entrepreneur since 2018.
CONTACT
Contact candy@betokencbd.com for questions or to
schedule an interview.
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SOURCE Betoken CBD