From fast tracks to soundtracks, both partners will
collaborate for a weekend of firsts over the Belgium GP and
Tomorrowland summer festival
LONDON, July 26,
2024 /PRNewswire/ -- For a third year, the worlds of
speed and sound collide as two of BAT's global partners – the
McLaren F1 Team and Tomorrowland, the world's most iconic
electronic dance festival – come together. In celebration of the
festival's 20th anniversary, the Tomorrowland logo will
adorn the McLaren F1 race cars at the Belgium Grand Prix, the
homeland of the festival.
In honour of this monumental occasion, the partners have a
jam-packed agenda featuring world firsts and exclusive
giveaways.
EXCLUSIVE TOMORROWAND X McLAREN PLAYLIST
Sharing a love for music and innovation, for the first time
ever, Tomorrowland have created a dedicated McLaren playlist
inspired by the team and drivers' favourite tracks. Available to
download via Tomorrowland.com, the United in Belgium playlist brings together the
worlds of engine roars and cheering crowds to get fans revved up
for race weekend.
LIVESTREAMING THE ACTION
New to this year, music and motorsport fans will no longer have
to choose between the two events, as both partners will stream the
live action of the other in each of their respective territories.
Festival goers will never miss a lap, as Tomorrowland will
livestream the Grand Prix in the media village at the festival; and
McLaren fans can enjoy the electronic beats of Tomorrowland in
their hospitality suite across the weekend via QR codes which link
to Tomorrowland's YouTube.
Luca Angiolillo, Global Head
of Partnerships at BAT, comments: "After a memorable
2021 and 2022, this year we've assigned the rights of our prime
branding spot to Tomorrowland for its home race. Our two biggest
partners joining forces for a milestone weekend is a proud moment
for us, as they continue to collectively champion creativity and
innovation and deliver new experiences across music and
motorsport."
Tomorrowland has also given one lucky competition winner, and a
friend, the ultimate prize of attending the summer festival
[July
25th-28th], as well as the Belgium GP
[July 28th].
The weekend lineup is fuelled with action:
- The Tomorrowland x the McLaren F1 team United in
Belgium playlist
is available to download via Tomorrowland's website
https://unitedinbelgium.tomorrowland.com/
- The Tomorrowland logo will be on the McLaren race cars
throughout the Belgium GP [July
26th - 28th]
- Festivalgoers can head to the media village where the
Belgium GP [July
28th] will be live streamed between
2-4pm [BST]
- McLaren fans can enjoy the electronic beats of
Tomorrowland in their hospitality suite across the weekend via QR
codes which link to Tomorrowland's YouTube
To never miss a moment head over to the Instagram pages of
McLaren F1 Team and Tomorrowland.
About BAT
BAT is a leading, multi-category consumer goods business. Our
purpose is to create A Better Tomorrow™ by Building a Smokeless
World. This commitment is demonstrated by our ambition to generate
50% of our revenue from non-combustible products by 2035.
The company continues to be clear that combustible cigarettes
pose serious health risks, and the only way to avoid these risks is
not to start or to quit. To help Build a Smokeless World, BAT
encourages those who would otherwise continue to smoke to switch
completely to scientifically-substantiated alternatives.
BAT aims to have 50 million consumers of its non-combustible
products by 2030 and to generate £5 billion of New Categories
revenue by 2025. BAT has a range of Sustainability targets,
including a 50% reduction in Scope 1 and 2 GHG emissions and a 50%
reduction in Scope 3 GHG emissions by 2030 (vs 2020 baseline), and
100% of packaging to be reusable, recyclable or compostable by
2025.
BAT employs over 46,000 people and, in 2023, the BAT Group
generated revenue of £27.28 billion, with an adjusted profit from
operations of £12.46 billion.
The company's Strategic Portfolio is made up of its global
cigarette brands and a growing range of nicotine and smokeless
tobacco products. These include our Vapour brand Vuse; our Heated
Product brand glo; and Velo our Modern Oral (nicotine pouch) brand.
These New Category products have delivered more than £3 billion in
annual revenue since their introduction a decade ago.
We currently have 24 million consumers of non-combustible
products, the revenue from which accounted for 16.5% of Group
revenue in 2023.
* Based on the weight of evidence and assuming a complete
switch from cigarette smoking. These products are not risk-free and
are addictive.
† Our vapour product Vuse
(including Alto, Solo, Ciro and Vibe), and certain products,
including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in
the U.S., are subject to FDA regulation and no reduced-risk claims
will be made as to these products without agency
clearance
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