LOS
ANGELES, April 30, 2024 /PRNewswire/ -- ARDELL
Beauty is excited to introduce their latest creative lash
innovation that brings the viral French brushstroke Balayage
technique to lashes.
Ardell's Balayage Wispies highlight your eyes with lashes
that capture the multi-dimensional beauty of sun-kissed looks. A
range of six beautiful, Balayage-inspired shades -- beachy Bronde,
dusky-cool Ash Brown, blonde-lit Chestnut, warm Caramel, rich Mocha
and dark Chocolate -- each features delicate tonal variations
interspersed with black fibers to create depth and dimension
instantly. The alluring streaks provide striking contrast,
eye-brightening benefits and the appearance of enhanced thickness
and volume.
The feathery, fluttery Wispies styles feature a comfortable,
ultra-thin band that is imperceptible. This creative expansion into
the Wispies collection sets the bar higher than ever for Ardell's
portfolio of lash offerings, further proving their commitment to
diversifying their beloved products for consumers to find
creativity within lash application.
"We're thrilled to expand our iconic Wispies collection by
introducing the Balayage line. We wanted to create the fabulous,
sun-kissed result of the Balayage technique while keeping effort to
a minimum so customers can easily be creative with their
ever-evolving makeup looks," says Terri
Cooper, Executive Vice President.
With a variety of styles and colors to choose from, Ardell's
Balayage Wispies provide effortless chic for day and night. The
sunlit tones realistically reflect where the sun hits directly and
all styles are medium volume, medium length and universally
flattering to all eye shapes. The full collection is available to
shop at Ulta and retailers nationwide.
About ARDELL®
Created by artists for artists, ARDELL lashes are the top choice of
makeup artists, celebrities, and beauty enthusiasts worldwide.
ARDELL continues to lead in lash innovation, consistently elevating
the lash industry. Bringing professional salon results home, ARDELL
offers a wide and unique range of faux lashes and styles for a
personalized look every time. For more information, please
contact pr@aiibeauty.com. Follow ARDELL on Instagram
(@Ardellbeauty) and TikTok (@ArdellBeautyOfficial).
Contact:
ahudson@5wpr.com
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SOURCE ARDELL Beauty