MIAMI, July 25, 2024 /PRNewswire/ -- Analytic Partners,
the leader in Commercial Analytics, announced today that it has
closed on an agreement to acquire Magic Numbers, a UK based
marketing analytics firm. As part of Analytic Partners, Magic
Numbers will be able to further improve its offerings and benefit
from Analytic Partners' scale, technology platforms and global
presence.
Magic Numbers will remain an independent brand and will continue
to build its client base. Magic Numbers will gradually be
incorporated into the Analytic Partners network as the two
organizations work together in transition.
The strategic acquisition of Magic Numbers accelerates Analytic
Partners' drive to expand its leadership in Commercial Analytics
and to penetrate deeper in the UK and EMEA markets.
"Analytic Partners is a pioneer and innovator in moving beyond
marketing mix modeling by championing a commercial lens on
analytics, and by creating a technology platform to provide
decisioning tools for the world's leading brands," said Analytic
Partners' President and CEO Nancy
Smith. "As a founder myself, I have a great deal of respect
for what Dr. Grace Kite has built
with Magic Numbers. Adding Magic Numbers to our strong global team
of thought leaders and change management agents will achieve
meaningful synergies that will increase value for both our
customers and our teams."
"We're feeling full of optimism for the future that's opening
up" said Dr. Grace Kite, Founder of
Magic Numbers and training brand Magic Works. "Our new friends at
Analytic Partners share our commitment to empowering people to make
brilliant commercial and marketing decisions. Together, we'll bring
fabulous technology and tools to the UK and be even better partners
to our clients' people, wherever they are in the world."
Recognized as a leader in The Forrester Wave™: Marketing
Measurement and Optimization, Q3 2023 report, Analytic Partners
provides marketing measurement and Commercial Analytics to Fortune
500 brands around the globe. The acquisition of Magic Numbers
follows Analytic Partners' impressive traction in the last 12
months, which includes opening a Dallas office and recent senior executive
hires.
About Analytic Partners
Analytic Partners is the
leader in Commercial Analytics, providing adaptive solutions for
deeper business understanding and right-time planning and
optimization – for marketing and beyond. We turn data into
expertise so our customers can create powerful connections with
their customers and achieve commercial success. For more
information, visit analyticpartners.com.
About Magic Numbers
Magic Numbers is a London-based team of data people with people
skills. They work with clients large and small to find the numbers
that make the biggest impact on business outcomes, and they empower
people to use those numbers to make change happen. They also offer
practical training under the name Magic Works.
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