Special Release Rosé Celebrates the
City of Boston, Returns in Honor
of 10th Annual Boston Rosé Cruise
BOSTON, May 1, 2024
/PRNewswire/ -- 90+ Cellars (www.ninetypluscellars.com), launched
in 2009 by Boston-based wine and
spirits company Latitude Beverage, today announced the relaunch of
their limited-edition Boston Rosé. This years' vintage is the fifth
edition of the wine, making its return in honor of the brand's 10th
anniversary Rosé Cruise, which will set sail on June 22nd.
"I started 90+ Cellars in Boston, and we have always called this area
our home," says Kevin Mehra, CEO of
Latitude Beverage. "Although the brand has become nationally
distributed, we've always found ways to celebrate our city. This
year, with the 10th Anniversary of our Boston Rose Cruise, we
thought it was the right time to bring back Boston Rose after a
3-year hiatus."
The Boston Rosé wine comes from the Languedoc region of
France, and is made from a classic
blend of Grenache and Cinsault. This quintessential Southern French
rosé is influenced by the Mediterranean and makes for a great
summer sipper. The label artwork was created by local area artist
Amanda Williams Galvin and features
a creative take on the Boston city
skyline. Galvin has been designing the label artwork for this
limited edition wine since the first vintage. In celebration of the
new release, all five designs will be available for purchase as
posters on the 90+ Cellars website.
"It's always been one of our goals at 90+ Cellars to introduce
more people to great wine," says Mehra. "It may be hard to believe,
but when we launched the Boston Rosé Cruise in 2012, rosé was just
a fledgling wine category in the US. Of course, pop culture found
rosé shortly thereafter and everybody came on board. But we like to
think 90+ Cellars has played a small role in catapulting pink wine
into the forefront."
The 10th Annual Rosé on the Water cruise will be hosted
on June 22nd on board the Spirit of
Boston. A two and half hour sail
in the city's historic harbor, the cruise promises an afternoon
filled with music, food and 90+ Cellars rosé, including the new
Boston Rosé. Guests are encouraged to come dressed in their finest
pink attire as they kick off the summer season. Early-bird tickets
are available starting today for $100. For more information and to reserve your
spot, please visit
www.eventbrite.com/Roseonthewater.
The fifth edition Boston Rosé wine is available now at retail
stores throughout Massachusetts.
The SRP is $14.99 and is also
available in limited quantities at ninetypluscellars.com. For
additional information on Boston Rosé, the rosé cruise and to
purchase the collectable artwork, please visit
www.ninetypluscellars.com/boston
About 90+ Cellars
Founded in 2009 with the mission to
make great wine more accessible to everyone, 90+ Cellars is
now recognized as one of the fastest-growing wine brands in the
country and top five premium/super premium wine brands in the
Northeast. By partnering with highly rated wineries, avoiding the
expenses of owning vineyards, and curating a global collection of
top-notch wines, they make it easier to find, buy, and enjoy the
best bottle, every time. For more information, visit
www.ninetypluscellars.com
About Latitude Beverage Company
Latitude Beverage is
the innovative, Boston-based
company behind a growing portfolio of national wine and spirits
brands, including 90+ Cellars, Iron Side, Mija Sangria, Steel 43
Vodka, Tequila Zarpado and Wheel Horse Whiskey. Across these brands
the company offers a highly curated, global selection of products,
delivers exceptional value and makes it easier for consumers to
enjoy great wine and spirits at great prices. For more information,
visit www.latitudebeverage.com.
Media Contact:
Amalia
Arguello, Events & PR Manager
Latitude Beverage
amalia@latitudebeverage.com
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SOURCE 90+ Cellars