Sports Direct Share Discussion Threads

[unnavailable] 21/7/2017 18:18

Nortic, I see £4 as a breeze. These are now positioned nicely for way beyond that. This rise has come on nothing.

Wait for a few positive RNSs, then the forecasts start to uptick, earnings increase, etc. They don't have to do much to be up on that years earnings.

I intend to unsubscribe from this SPD chat and leave these alone.

Have a good weekend.

[nortic 007] 21/7/2017 17:43

Would be nice to see them get to £4.I'm done for the week sir. Good result for all this week.

[nortic 007] 21/7/2017 17:37

Unavailable You're are generous man :)

[nortic 007] 21/7/2017 17:36

Dave can I call you Rodney ?

[unnavailable] 21/7/2017 17:30

Hi, Discotheque. Can you see us up here?. Look, as a peace offering and to show there is not hard feelings, I'm willing to sell you my second best performer in my portfolio (SPD) at the bargain price of £4.
Shoot me a pm with you're details and I'll tell you what mode of payment I will accept.


Ps: I know I wrote you're when it should be your. I meant it. You thought you had me there, didn't you.


Shame that.

[blueball] 21/7/2017 16:34

Stay long.

[nortic 007] 21/7/2017 12:59

Those bears must be hurting . I wonder what the Sunday papers will say. They all seems quite sceptical.

[nortic 007] 21/7/2017 12:54

If MA or the finance director bought a token amount that would help. Normally when someone new comes in to a company they buy some shares.

[ashbox] 21/7/2017 12:51

The buy-back fell short of target by about 23 million shares, now if they stated they would continue buying back but without a 300p price cap then I reckon this would rocket :)
don't think it will happen though!!

[nortic 007] 21/7/2017 12:41

Au24You could say we've had a get out of jail card yesterday !!!

[nortic 007] 21/7/2017 12:40

Useless 23Hi mate, Sirry I was driving.I've got 50,000 left but I'd like to run them. I'm very good at running loses and not so good at running profits. Held them for such a long time and would like to think we're over the worst. As from yesterday we will see 20p movements as the normal . If I was to sell I could see myself trying to buy them back a £4. Wouldn't be the first time I've done that :(

[cashandcard] 21/7/2017 12:23

undervaluedassets,


Boo has a lot of growth ahead of it, with the capital investment they've made. But I agree, this looks to have suffered and undershot to a silly level. The impact of Brexit FX hit is unlikely to repeat. They were silly for not having hedging in place to mitigate it.



Cash

[undervaluedassets] 21/7/2017 11:30

Well I look at BOO and I look at SPD and I think well either BOO is too expensive or SPD is massively too cheap..

(For the uninformed the market is currently affording BOO a larger market cap than SPD, BOO trades on a pe of over 100 and has less than a 1/10th of the revenues of SPD..)

Go figure.

[terminated] 21/7/2017 10:20

I would love to read the justification for profits under 120m for 2018. With extra dollar earnings, possibly further helped by a bid for FNL I would be shock to see it so low.Stock seems to be being snapped up when released, short supply ensuring people need to pay a premium.

[unnavailable] 21/7/2017 09:31

I'm not selling any time soon. I'm holding from between 270-300. Broker consensus changed from strong hold to weak buy. Profit forecast for year end 18 increased from 101m to 115m.

Happy to sit on these and watch the progress play out. Fully expect volatility along the way.

[useless23] 21/7/2017 09:10

Are you completely out Nortic?

[au24] 21/7/2017 08:50

Well done Nortic,takes the worry away now:)
I'v sold out too.

[nortic 007] 21/7/2017 08:45

Sold another 25/- @344.8 I'm done for now. Let's watch them get to 355

[nortic 007] 20/7/2017 20:03

Rodney Close that bear. X

[nortic 007] 20/7/2017 20:02

I reckon he will drip feed more positive news over the next coming weeks.

[nortic 007] 20/7/2017 20:00

Skepta launches new No Fear Forever collection at Sports DirectVivian YeungThe grime MC's second clothing line is out now in selected storesThe polymathic grime MC has made his second venture into fashion. Previously, he's released the Moroccan-inspired collection Mains exclusively at Selfridges. Today (20 July), he's followed up his debut clothing line with the release of a second collection, entitled No Fear Forever, which is available to purchase now at Sports Direct. The collection has been exclusively produced in a "very limited" run and is a collaboration with the brand No Fear.The minimal colour palette of white, black and purple has been combined with No Fear's trademark eyes and skull motifs for a range that encompasses hoodies, polo shirts, tees, socks, shorts, motocross pants, biking helmets and even water guns.The sports company has come under fire before as last year, founder Mike Ashley admitted that the Sports Direct staff were paid beneath minimum wage.Peep the artist's announcements and some fan reactions below.You can watch the video promo starring Skepta via Sports Direct's site, and shop the collection online here.

[nortic 007] 20/7/2017 19:59

Sports Direct positions itself as 'The Home of Football' with Nike partnershipSportswear brand Nike has teamed up with High Street retailer Sports Direct as the latter seeks to reposition itself as 'The Home of Football' under the guidance of creative agency The One Off.To cement the partnership Sports Direct has dedicated the entire second floor of their flagship Piccadilly Circus Lillywhites store to the beautiful game, centerpiece of an online, in-store and OOH advertising campaign which brought the football message to tube stations, a Metro cover wrap and Oxford Street billboards.This work coincides with an overhaul of the Oxford Street outlet itself which has been given a dramatic facelift via astroturf, large-scale graphics, illuminated branding and video walls.Nicola Robertson, retail transformation manager at Nike, said: "The launches in the Sports Direct London flagship stores, Oxford Street & Lillywhites, really showcase an exciting journey of collaboration. Working with the agency The One Off we continue to push the consumer experience to create inspiring sports lead executions, taking the sporting goods industry to the next level".Chris Clarke, marketing manager at Sports Direct added: "The Nike London club kit launch campaign was a huge collaborative success to execute a full 360-degree campaign across retail and digital platforms. The One Off were instrumental in the production of assets to use across all channels to meet Sports Direct's campaign objectives in line with Nike's campaign guidelines all of which has been received extremely well by both parties and consumers'.The campaign coincides with Nike's sponsorship of Chelsea FC and Tottenham Hotspur.Sports Direct meanwhile has set itself the ambitious goal of becoming the Selfridges of Sport as it seeks to counter a 60% plunge in profits.

[nortic 007] 20/7/2017 16:52

Would be nice.

[terminated] 20/7/2017 16:49

I think it will rest in the range 345 -365 for a few weeks.