|There are many issues , not least of all they are very un-competitive in price terms , and still not thinking as they should be for the niche market they are in . They do
have now a manufacturer who can produce to a high standard , but at a cost . One example to demonstrate a couple of those points , small item , previously announced by a competitor at least six months ago , why do it ? Why should it be bought from Hornby , maybe their price will be more advantageous ? No it won't , in fact their item is 50.25 per cent more expensive . Maybe it's of better standard , no it's not , it's way behind the standard of the competitors product . THe competitors item is now out for sale , when will Hornbies arrive third or fourth quarter of this year , what is wrong with them ?
Someone in the company should be tasked with sitting down and labouriously checking all their products against their competitors for cost, quality and duplication , it seems to me they are just expecting the brand name to carry them , it will be a close run thing .|
|Hornby trading statement covered today by Trader Tim - I have to agree not a clear update today. Mixed language. It is almost as if the BOD want investors to forget about the profit warning.
|This will be sold for a song to a toy company in US or China...|
|Not good for Hornby.BBC News: Model train prices are rising because of pound's devaluationModel train prices are rising because of pound's devaluationhttp://www.bbc.co.uk/news/business-37755137|
|Take a look at the Hornby website. They have some lovely new models and should do well leading up to Christmas.|
|Holts - I do wonder if you are being rather too negative. The 9 Sept TS contained the words "trading in line", "new business plan", "refocus the business","reducing cost base", "simplified overall business model", "restructuring on track", and more. What more do you want to see?! Ok, OK. Actions. Not Words.
However, with worldwide iconic brands and their fans, new items coming out of their new UK distribution centre, and further backing by their bankers, it seems to be that either the existing team will get it right, or a bidder will finish the job for them.
OK - the chart looks fairly crummy, but my smallish position has more or less flat-lined since May, and rightly or wrongly, I continue to look on the bright side.|
|More likely to make them run , New Ceo has bought an insignificant amount.
They have just increased prices , becoming even more uncompetitive , a bit unfair in isolation but first item looked at , most recent competitor charging 8.99 for an item hornbies inferior equivalent 14.99 , to be fair competitor will likely have to adjust for currency fall , but even so ...|
|Somebody privy to what the interim results might look like for the period ending tomorrow, perhaps.|
|not sure whats rattled hrns cage today|
|That's what is so stupid , if they would realise their market and accept they are not some sort of national toy company they could come up with respectable profits and Divis and be very cash generative .|
|I personally dont think there is a future here as a listed company|
my retirement fund
|Here we go again , trading as expected , little has really changed , they still show no signs of getting it , it has not occurred to them why their trade order book is not as forward full as it used to be . They have no idea whatsoever how to engage with their customer , I am not sure they actually know anything about their customer and in the meantime other manufacturers are making hay , clueless , absolutely clueless .
GMMorris , no point in making a bid when you can likely wait for them to run through this last tranche of money , go bust and pick them up for peanuts , which is exactly what they should have done with Corgi , although to be fair the current management did not take that decision , that was a very badly timed mistake by the last management who ignored the warnings to the contrary .|
|I'm told that they sell online exactly the same items they wholesale to their retail customers. How commercially sensible is that???
This is an iconic brand living a slow death. I'm amazed no-one has bid. Perhaps they're waiting to pick up the pieces from administration?|
|Totally agree they have blown all the money raised last year..but could not even get their act together to meet the sales demand. Have you heard anything more ridiculous? Now they have sold assets reduced range by 40% and still think they would make loss this year? So they need more funds from the punters. Somebody please tell them they need to get out and also stop repeating the same sentences ten times over in the R N S.|
|Oh look , the 8million they want to raise equates to the lunatic price they paid for Corgi ( warnings offered at the time) . However the business is now crammed full of people who on current evidence are still not capable of carrying out recovery of a niche hobby business .|
|WOT A PRATTISH rns....MAKE IT SMALLER . DOH|
|The FD will have been waved through by the bank. He is there to ensure the bank collects all its fees and in the (likely) event of bankruptcy they dont lose a penny. Imo|
my retirement fund
|Looking very smelly today....hmmm|
|Finance director appointed ceo , I hope he has the sense to find some people who know how to sell their products and what too and what not to produce , as an example , if you have had to sell off items previously at reduced prices it surely makes no sense to then produce more of the same at a higher price and try selling them again about six months later.|
|Still on the station but at least the fire is burning, just need to get the wheels oiled up !|
|If they sort out the near term problems these are cheap as chips at 32p.|
|Must admit , Thomas the Tank Engine is still massive , guess we all take the love of steam engines to later life ...
My teenage boy watched Thomas the other morning and still enjoyed it !
(but don't tell anyone)
Maybe the smell of "Steam" stays with us from the Thomas days out|
|Is it full steam ahead?|
|Just read up on this company as like most kids I had a train set, and it's still big business here in Canada.
Are we at the bottom here as long as they sort their finances out?|