In a landmark partnership bridging sports and digital finance, BTCC, one of the world’s oldest and most secure cryptocurrency exchanges, has signed NBA All-Star Jaren Jackson Jr. as its global brand ambassador.

Jackson Jr., the Memphis Grizzlies’ defensive powerhouse and 2023 NBA Defensive Player of the Year, joins BTCC to promote crypto education and trading accessibility. The collaboration marks BTCC’s first sports sponsorship, aiming to connect with younger, tech-savvy audiences through Jackson’s influence.

“BTCC isn’t just another crypto brand—they’ve been in the game for over a decade,” said Jackson Jr. “Their long-term mindset matches mine perfectly.”

Founded in 2011, BTCC is a pioneer in the crypto exchange space, known for its impeccable 14-year safety record—with zero reported hacks or breaches 

The platform offers:

• Spot trading for over 240 crypto pairs
• Futures trading with up to 500x leverage across 360+ pairs
• Copy trading and demo accounts for beginners
• Tokenized assets including gold, silver, and U.S. stocks2

BTCC is fully licensed and regulated in the USA, Canada, and Europe, operating under bodies like FinCEN, FINTRAC, and the Lithuanian Register of Legal Entities

With over 9.1 million users globally, BTCC has become a go-to platform for both novice and professional traders. Its tiered VIP system rewards active users with lower fees, exclusive campaigns, and priority support 

“Jaren brings authenticity and a championship mindset—values that mirror BTCC’s mission,” said Aaryn Ling, Head of Branding at BTCC.

Fans can look forward to exclusive content, signed merchandise giveaways, and a crypto trading competition with a major prize pool. The partnership is expected to boost BTCC’s visibility and reinforce its reputation as a secure, innovative, and user-friendly exchange.

Photo by Edgar Chaparro on Unsplash

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