In a strategic move to broaden its global footprint, Robinhood Markets Inc. (NASDAQ: HOOD), the prominent U.S.-based neobroker, has initiated plans to establish operations in Dubai. The company has formally applied for a Category 4 license from the Dubai Financial Services Authority (DFSA), signaling its intent to serve clients across the UAE and the wider Middle East and North Africa (MENA) region.

The license, once approved, will enable Robinhood to operate from the Dubai International Financial Centre (DIFC), a leading financial hub in the region. This expansion marks a significant milestone in Robinhood’s international growth strategy, which has recently seen increased activity in Europe and Asia.

To spearhead its MENA operations, Robinhood has appointed Mario Camara as Senior Executive Officer. Camara brings extensive experience in the FX and CFDs industry, having previously served as Senior Vice President of Licensing & Government Relations at Equiti Group. His tenure at Equiti spanned six years, following earlier leadership roles at Saxo Bank, where he was Managing Director for the MENA region based in DIFC.

Robinhood’s move into Dubai follows a series of international initiatives, including the launch of its Legend desktop trading platform in the UK and sponsorship of French football club OGC Nice. The company has also introduced innovative products tailored to European investors, such as US stock and ETF tokens and perpetual futures.

While Robinhood has been relatively quiet about its plans for the MENA region, the recent developments suggest a rapid acceleration of its presence in Dubai. A formal announcement detailing its regional strategy is expected in the coming weeks.

This expansion aligns with Robinhood’s mission to democratize finance globally, offering accessible and innovative trading solutions to a broader audience.

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