In a strategic move to strengthen its global presence, Doo Prime has officially rebranded as D Prime, unveiling a fresh visual identity and launching its largest European office in Limassol, Cyprus.

The rebrand marks a significant milestone for the company, which is part of the Doo Group, and reflects its evolving business model and future ambitions. The new identity includes a redesigned logo—featuring a stylized “D” and reverse quotation mark forming a “P”—and a bold new color scheme dubbed Highlighter Yellow. The revamped website now offers 3D animations, live pricing, interactive tools, localized payment options, and multi-platform access, powered by the Statamic CMS.

The newly opened Cyprus office employs around 80 professionals and will serve as a strategic hub for operations across the EMEA region. With its Cyprus Investment Firm (CIF) license, D Prime is now authorized to offer derivative products such as CFDs throughout Europe. The group also holds regulatory licenses in the US, UK, Australia, Hong Kong, Malaysia, and Indonesia.

D Prime’s expansion aligns with its broader goals to enter new markets, integrate AI technologies, and introduce environmentally focused investment products.

This move positions D Prime as a forward-thinking player in the retail FX and investment space, leveraging Cyprus’s strategic location and regulatory framework to scale its European footprint.

This content is for informational purposes only and does not constitute financial, investment, or other professional advice. It should not be considered a recommendation to buy or sell any securities or financial instruments. All investments involve risk, including the potential loss of principal. Past performance is not indicative of future results. You should conduct your own research and consult with a qualified financial advisor before making any investment decisions.
Some portions of this content may have been generated or assisted by artificial intelligence (AI) tools and been reviewed for accuracy and quality by our editorial team.