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Trinity Mirror Share Discussion Threads
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Well, for you and me : probably not !
If the phenomenon persists long enough to be actuarially meaningful, TNI pensioners wouldn't be expected to live as long.....and therefore the Trustee will need to see less money set aside for them.
Which, in theory at least, means more left over for the employees and shareholders of the company...
At least, that's my understanding !
Or, as a trekkie might say : " Live long and prosper !"|
|Not sure if this is good or bad news
|More fun in The Times today. Google are in trouble because the promise to fix things is exactly the same as their promise last year when previously caught out. No wonder they are not believed.
No sign so far of a transfer of advertising to respectable sites but if this keeps up it will definitely happen.|
|Gfrae, that reads like sponsored copy to me, or native as they now call it. Mirror have been very discreet on al this I agree.|
|TNI appears to be hedging it's bets in respect of Google :www.mirror.co.uk/tech/revealed-secret-chrome-google-search-10062434|
|A good response from Google today, but the battle is only just begun. A couple of juicy hate videos in the next few days/weeks and they will be really on the back foot.
It will then be inevitable that major agencies would demand specific sites for their campaigns.|
|Mirror Mirror on the wall... up you go.... push push higher!|
|Ironstorm .my sentiments as well
Google could buy Tni with its petty cash. Sometimes the sales team all they have to do is ask for the order. Hopefully tni will.|
|I am not sure you arE right on Google. If newspapers were the future Google would buy out TNI for loose change.
Longer term this will play into Google hands as they have the money and the wherewithal to invest in the tech to stop this. They will find a way of certifying that they are REAL news. Expect the BBC to be in on this.
TNI will also have to smarten up their act. The Daily Mirror website is a hot bed of links to Fake news.|
|Its time some one smelt the coffee - Ads need to be WANTED... They only really work in magazines and Newspapers - especially HOME and GARDEN sections - but probably MOTOR too and MUSIC of course - plays and theatre.
Its not rocket science - its has to be newspapers. What the industry needs is cheap embedded chips in wafer thin , bendy white material that can be used to read papers - a big big brother to the kindle - so we can watch video clips in our 'papers' (as seen on Harry Potter)...
The industry NEEDS to CLUB together and produce a NEWSPAPER KINDLE - you can read your papers on-line but only via NEWSPAPER TECH - A NEWSPAPER KINDLE.
Like the Daily Mirror once produced the Mirror Dinghy, the big players need to produce a News Paper Kindle.
Google is old failed tech. IT DOES NOT WORK as an advertising medium..
Get out there journalists and reclaim what is yours!|
|Marks have now blacklisted Google, it is becoming a torrent. The only way for advertisers to be given full protection against landing on hate sites is by reversing the booking process. Media buyers must buy specific sites, not by using generic automated purchases.
This must be to the benefit of all the major news groups but particularly Trinity which has a disproportionate percentage of its future tied to its online services.|
|harry: Totally agree. You often buy a paper like TNI's Surrey Advertiser (its name says it all) specifically for the averts. You do not go to google for adverts. Thus each week people go to Sainsburys or Waitrose, get their shopping and buy the Surrey Advertiser (to see if any good local deals or auctions etc)....
For sure our market has been falling, but there are whole new sections of people buying papers that never used to... Especially for house and homes sections..... If you buy the magazine it costs about £5 - papers often throw these sections in for "free" - its a booming sector...|
|Google and Facebook are running into strife from all sides. If independent outsiders can show that at least 29% of their audience ads are to non existent fraudulent bots one wonders how high the percentage goes in a proper audit.
Add in ads never seen because they are on the side of a mobile and it is easy to see why some giant advertisers are saying their research shows they are not getting measurable impact from their online campaigns.
Ultimately we should see adverts reverting back to specific sites such as Mirror which is audited and clearly not linked to Isis or anti-Semitic.
The extraordinary arrogance of monopoly sitting in their Californian tech hothouse is leading these guys completely astray.|
|I agree,Harry. It is only the beginning. Feels like it is a coordinated fight against the thieves at Google\Facebook etc. Though it is likely to be a long war against powerful and well connected groups.|
I very much doubt that we have seen the last of this debacle, at least debacle from Google's standpoint. The Times is bound to have more fish to fry, today's story read like it was just the beginning.
The Springer Group in Germany have them and Facebook on the back foot over hate and fabricated stories, and they also now have their Government's involvement.|
|Google scandal? Which one, sir?|
foot in mouth
|This Google scandal should be really good news for online news sites. Advertisers will now be looking for respectable sites and honest reporting. Trinity should be in the box seat with its portfolio able to highlight specific localities and audience numbers audited by abc.|
|all seems good to me|
|The buyback keeps on rocking 100k yesterday. And US interest rates tweaked up. Interesting times and the newspaper deal simmering in the background.|
|The current buy back programme is for £10m.|
|What's the company's budget for the buyback and are they taking it forward into the next financial year?|
|They have been trying to hide it with some smaller buys but it looks like the company are really buying heavy, we seem to be settling down to 140,000-150,000 shares a day now.|