Picsart Launches First National Brand Campaign, Transforming Small Business Marketing
19 January 2022 - 4:03PM
Business Wire
Picsart traveled to the town of Boring, OR, to
prove that design doesn’t have to be boring
Picsart, the world’s leading digital creation platform and a top
20 most downloaded app worldwide, today announced “Unboring
Boring,” its first national brand marketing campaign. Aimed at the
creator economy and small business owners, the campaign
demonstrates the transformative power of creativity in mundane
marketing.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220119005255/en/
Boring Bean Coffee Roasters before and
after Picsart made their design "Unboring" (Graphic: Business
Wire)
The Picsart team headed to the small town of Boring, Oregon, and
identified three small businesses to make “Unboring.” The
Nutz-n-Boltz Theatre Company, Boring Bean Coffee and The North
American Bigfoot Center worked alongside the Picsart creative team
to learn just how simple it is to improve their branding and
marketing assets with Picsart’s easy-to-use app and web
platform.
“The idea behind Unboring Boring is to show that nothing is
inherently boring. It’s merely a design challenge,” said Shachar
Aylon, Executive Creative Director at Picsart. “Now that more
people and businesses have access to easy and powerful design
tools, we were curious to see if we could help rebrand a town
famous for being... well, Boring. We partnered with three
businesses in the community and reimagined their designs while
keeping the integrity of the brand, all via the Picsart
platform.”
Picsart offers an affordable suite of creative tools for people
of all skill levels, and has been building out the content for
business owners over the last year. The team worked with the
businesses to create new logos, refresh product labels, elevate
social assets and more.
“We're a community theater powered by just me, my husband and
volunteers, so that leaves very little budget for designers and
we’ve always done it ourselves,” said Kelly Lazenby, Owner of The
Nutz-n-Boltz Theater Company. “I was blown away by the quality and
ease of the Picsart platform to create something that used to take
our team 10x longer. Plus, our patrons have already started
commenting on how great it looks!”
This is Picsart’s first-ever multi-platform campaign: including
streaming, out of home, social, and in a nod to small businesses -
local movie theaters of Boring, Oregon. The campaign is running
from this week until the beginning of March in Boring and the
surrounding Portland Metro area, with plans to roll out to several
other cities throughout the year. See more at
Picsart.com/Unboring.
About Picsart
Picsart is the world’s largest digital creation platform and a
top 20 most downloaded app. Every month, the Picsart community
creates, remixes, and shares billions of visual stories using the
company’s powerful and easy-to-use editing tools. Picsart has
amassed one of the largest open-source content collections in the
world, including free-to-edit photos, stickers, backgrounds,
templates, and more. Picsart is available in 30 languages for free
and as a subscription on iOS, Android, and Windows devices.
Headquartered in San Francisco, with offices around the world,
Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures,
Insight Partners, and others. Download the app or visit picsart.com
for more information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220119005255/en/
Jenna Black, Senior PR & Communications Manager
press@picsart.com