LOS ANGELES, Oct. 19, 2017 /PRNewswire/ -- mitú, the
leader in creating media and entertainment through a Latino P.O.V.
has partnered with Sony Pictures Animation to launch the mitú /
Sony Pictures Animation ACCELERATOR program. mitú's ACCELERATOR is
an ongoing mentorship and fellowship program for digital content
creators, filmmakers, writers and animators.
Sony Pictures Animation is the latest partner to join mitú's
ACCELERATOR and will work with mitú to develop a pipeline of
highly-skilled diverse storytellers in the animation industry.
Former partners include the Annenberg Foundation, Mayor Garcetti
and Bixel Exchange, Los Angeles'
Center for Innovation and Technology.
"Sony Pictures Animation is committed to finding new voices in
animation and we are thrilled to partner with mitú which offers
such a strong unique reach," said Kristine
Belson, President, Sony Pictures Animation.
The 8-week intensive ACCELERATOR Animation program will give
promising Latino animators the opportunity to learn directly from
Sony Pictures Animation's experts, mitú's development team, and
newly appointed mitú CEO Herb
Scannell, whose tenure at Nickelodeon was marked by iconic
animation franchises that broke cultural and creative barriers
including "Dora the Explorer," "SpongeBob SquarePants" and
"Rugrats."
"mitú's mission is to champion Latino talent in all that we do.
We're disproportionately underrepresented in all areas of
entertainment both in creative roles and as business leaders. I'm
thrilled that we're partnering with Sony Pictures Animation to
develop the next generation of Latino animators through our
ACCELERATOR program. Animation is close to my heart given my time
at Nickelodeon, and I'm proud that we are mentoring young Latino
talent to bring their creativity and characters to life," said
Herb Scannell, CEO of mitú.
Program participants will present their animated shorts to Sony
Pictures Animation and mitú executives and three creators will be
chosen to have their projects premiered on mitú's platforms that
reach 120 million people daily.
The program, to be hosted at both mitú and Sony Picture
Animations' studios is slated to run from January 8, 2018 – March 2,
2018. Applicant submissions are now open and will close on
November 10, 2017. For more
information and to apply for the program visit the "build my
skills" section at mituaccelerator.com.
About mitú
Our audience is the 200% - youth who are 100% American and 100%
Latino - they inspire us to create authentic, culturally relevant
stories. We reach a massive, cross-cultural audience who will soon
be the majority of youth in the U.S. Our audience is nearly 100
million people in the U.S. each month. Globally, we drive over 400
million content views and over 120 million video views
monthly.
mitú is the leader in connecting brands, content buyers, and
creators to Latino youth in America. Our investors include Upfront
Ventures, WPP, AwesomenessTV, and Verizon Ventures. mitú is
headquartered in Downtown Los
Angeles and has operations in Miami, New
York, Chicago, and Bogotá,
Colombia. For more information,
visit www.wearemitu.com.
About ACCELERATOR
The mitú ACCELERATOR is a hands-on training and mentorship program
that teaches participants every aspect of the digital media
industry. On our path to diversifying entertainment, we will
empower the next generation of Latino and multicultural creators by
providing opportunities in all facets of our industry.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated and family
entertainment for audiences around the world, including the hit
franchises Hotel Transylvania, Smurfs, the mouth-watering
Cloudy with a Chance of Meatballs as well as the recently
released comedy The Emoji Movie, and the inspirational
The Star (November 2017).
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SOURCE mitú