During the fair, visitors, artists and
exhibitors will be able to taste the illy blend in the lounge
created in the name of sustainability
NEW
YORK, May 1, 2024 /PRNewswire/ --
illycaffè, the global coffee brand recognized for its
sustainable quality and for its thirty-year connection with
contemporary art, is one of Frieze's global
partners.
At Frieze New York, the company presents the new illy
Art Collection "Stranieri Ovunque – Foreigners Everywhere"
which celebrates the Biennale Arte 2024 and signed by Guatemalan
Paula Nicho, Peruvian
Rember Yahuarcani López, Colombian Aycoobo and
Brazilian collective Mahaku.
The value of dialogue and respect for all cultures, together
with the relationship between man and nature, are the themes
expressed by the four emerging Latin American artists through
the illy Art Collection and taken up in the illycaffè lounge on
Level 8. Here, visitors and exhibitors at the fair will be able
to discover the new illy Art Collection and immerse themselves in
an environment furnished by Kartell, where the beauty of the cups
fusion with the goodness of the unique illy blend, creating a true
alliance between art and sustainability. The chairs in the illy
space are the Rechairs by Kartell powered by illycaffè, a tangible
expression of the expressive capabilities of recycling. The chairs
were made from defective illy coffee capsules that were transformed
into a design product for the occasion.
"The new illy Art Collection, which takes up the theme of the
Biennale Arte 2024, is dedicated to those who are foreign or far
away and promotes, through the language of contemporary art, the
different forms of dialogue and inclusion, ranging from respect for
the roots and culture of all peoples to the importance of living in
balance with nature, values that illycaffè supports
throughout the supply chain, always placing people and the
environment at the center of all its activities," says
Cristina Scocchia, CEO of
illycaffè.
illycaffè is an Italian family-owned company,
founded in Trieste in 1933 which has always set itself the
mission of offering the best coffee to the world. It produces a
unique 100% Arabica blend composed of 9 different ingredients. The
company selects only 1% of the best Arabica beans. Every day more
than 8 million cups of illy coffee are served in over 140 countries
around the globe, in the cafés, restaurants and hotels, in
single-brand cafés and shops, at home and in the office, in which
the company is present through subsidiaries and distributors.
Since its foundation, illycaffè has oriented its strategies
towards a sustainable business model, commitment that it
strengthened in 2019 by adopting the status of Benefit Company and
in 2021 becoming the first Italian coffee company to obtain the
international B Corp certification. Everything that is "made in
illy" is about beauty and art, the founding principles of the
brand, starting from its logo, designed by artist James Rosenquist, up to illy Art Collection
cups, decorated by over 130 international artists, or coffee
machines designed by internationally renowned designers. With
the aim of spreading the culture of quality to growers, baristas
and coffee lovers, the company has developed its Università del
Caffè which today holds courses in 23 countries around the world.
In 2023, the company had a turnover of €595,1 million. The illy
single-brand network has 159 points of sale in 30 countries.
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SOURCE illycaffè