Pioneering the Next Wave of Innovation
in the Beauty and Personal Care
Industry
NEW
YORK, July 5, 2024 /PRNewswire/ -- On
June 25th, China's leading social media and lifestyle
platform, XIAOHONGSHU was invited to the VOGUE Business Global
Beauty Summit. At the summit, XIAOHONGSHU joined over 100
beauty brand founders, executives, and industry experts to analyze
the latest trends and discuss the future of the beauty industry.
The event provided a platform to explore new marketing strategies
for the international beauty market, particularly from a Chinese
perspective, aiming to guide the industry towards a path of
quality-driven development.
The summit featured Chujing, Head of Personal Care Department at
XIAOHONGSHU, alongside over 100 global brand executives and
marketing specialists from prestigious international companies such
as LVMH Beauty, Kering Beauty, Estée Lauder, L'Oréal, P&G,
Unilever, and Coty. Together, they discussed strategies to tap into
and leverage local markets in the face of global trends, sparking
new inspirations in BPC solutions and driving the global growth of
brands.
Themed "Beauty Across Borders: Global Brands, Local
Strategies", the summit brought together key industry leaders,
including Chujing; Anusha
Babbar, Senior Vice President, Health & Wellbeing
International at Unilever; and Shana Randhava,
Senior Vice President, New Incubation Ventures at
Estée Lauder. These executives engaged in a
dynamic discussion about the rapidly evolving consumer demands in
today's BPC industry. They also explored strategies to help both
domestic and international companies maximize their potential in
the fast-changing market.
Trends Emerge, Beauty Ascends
XIAOHONGSHU Spearheads Exploration of New
Opportunities in the BPC Industry
As consumer demand for beauty products continues to evolve, many
BPC brands are focusing on how to anticipate and capitalize on
emerging consumer trends to drive business growth. The 2024 China
Beauty Industry White Paper released by XIAOHONGSHU identifies
eleven key trends that are shaping the future of the beauty
sector. The trends include technology-based
skincare, the new focus on skin health, relaxed luxury, the rise of
Eastern influences, makeup innovation, emerging product popularity,
layered enhancements, cultural revitalization, advanced facial
care, upscale beauty solutions, and at-home beauty treatments.
The new trends are gaining momentum on XIAOHONGSHU, positioning the
platform as a leader in the BPC industry and creating new
opportunities for brands.
XIAOHONGSHU Identifies Four Major Drivers of
Beauty Transformation
Elevating "Groom &
Bloom" Lifestyle Group to New
Heights
XIAOHONGSHU has identified four core drivers that enhance
the "Groom &
Bloom" lifestyle group
centered around activities related to "being beautiful":
Self-empowerment, Personal Charisma, Demeanor, and Social
Influence. Based on these pillars, XIAOHONGSHU has
segmented Groom & Bloom lifestyle seekers into six major
groups, providing fresh insights into the future growth and
optimization of the BPC industry.
Self-empowerment | Wellness Seekers
For wellness seekers, life revolves around maintaining a set
trajectory with an increasing awareness of the deep connection
between physical beauty and overall well-being. They pursue
holistic beauty and wellbeing, viewing beauty and skincare
not just as a daily routine but also as a ritual
of self-love.
Personal Charisma | Trendy Explorers
Trendy Explorers are individuals, primarily in the initial
phases of their growth, who are keen on experimenting with diverse
looks. They explore and discover their personal potential
and the variety of their charisma by trying different styles.
Additionally, they draw inspiration from traditional culture,
showcasing their unique oriental beauty in the Influence of
Neo-Chinese Style scenarios.
Personal Charisma | Delicate Princess
Members of the Delicate Princess group are detail-oriented
individuals, primarily unmarried and in the light-mature age. They
have highly specific skincare needs, aspiring to embrace a
lifestyle of Exquisite Beauty Care and Conveying
Love.
Demeanor | Beauty Novice
Predominantly unmarried, this group focuses on adapting to and
advancing their careers while navigating the initial stages of
their professional lives. They are actively learning and practicing
beauty and skincare techniques, with a focus on beauty
learning as well as matched and appropriate beauty
products.
Demeanor | Charismatic Elite
The Elite group is focused on building personal influence and
expanding career possibilities as they ascend the career ladder.
Their primary BPC needs revolve around appropriate
demeanor, stable but open to experience, and balance and
efficiency.
Social Influence | Trend Setters
Trend Setters are individuals actively exploring new interests,
typically childless and in the career advancement stage. They seek
BPC products that incorporate pioneering beauty technology,
influential aesthetics, and the art of fragrance.
By analyzing the unique motivations of various user
demographics, XIAOHONGSHU's Top 20 Lifestyle Groups enable brands
to gain a deep understanding of consumers' real lifestyles and
consumption characteristics. This insight facilitates an efficient
alignment of users, needs and products. The different Groom and
Bloom groups not only drive new trends in the BPC industry but also
offer fresh marketing insights to brands.
From Efficient Seeding
to Comprehensive Conversion
XIAOHONGSHU Unveils a Three-Step Approach to
Unlocking New Opportunities in the BPC Sector
As a natural seeding ground for brands, XIAOHONGSHU
significantly influences users' purchasing decisions. With its
unique community ecology and effective seeding capability, the
platform enables BPC brands to unlock countless marketing
possibilities. To promote quality growth within the BPC industry,
XIAOHONGSHU aids brands in optimizing their marketing efforts by
providing them with a three-step marketing approach encompassing
efficient seeding, brand enhancement, and comprehensive
conversion.
During the product seeding phase, brands can quickly and
profoundly impact their core audience through XIAOHONGSHU's
distinctive Reverse Funnel Audience Expansion. This
model facilitates the expansion beyond the initial target
demographic, enabling brands to rapidly unleash their potential and
effectively manage their audience assets.
With its authentic and diverse content, XIAOHONGSHU has
increasingly become a vital platform for user searches. The
dedicated brand zone serves as a crucial marketing hub
within the search realm, enhancing the conversion of content
seeding by facilitating a deep connection between the target
audience and the brand. Moreover, XIAOHONGSHU's marketing
IP stands out with its relatable topics, refined
aesthetics, diverse content, and comprehensive resource support,
all of which help brands quickly expand target audience and amplify
marketing efforts. In addition, brands can leverage XIAOHONGSHU's
three conversion paths—on-site, off-site, and offline—to
expedite the purchasing decisions of users and shorten the journey
from interest to transaction.
Participating in the VOGUE Business Global Beauty Summit
represents a significant step in XIAOHONGSHU's efforts to expand
its influence in the global BPC market. As a premier marketing
platform for international BPC brands entering the Chinese market,
XIAOHONGSHU remains committed to collaborating with more partners
within the industry to stay at the forefront of emerging trends.
Together, they will explore innovative marketing strategies and
seek out the keys to quality growth.
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SOURCE XIAOHONGSHU