When combined with WebMD Ignite's
industry-leading omnichannel activation, the new solutions give
health systems a comprehensive approach to target healthcare
providers for increasing referral volume, improving provider
loyalty and capturing more revenue.
NEWARK,
N.J., July 31, 2024 /PRNewswire/ -- WebMD
Ignite, a full-service growth partner for healthcare organizations,
today announced two new high-performance solutions designed to
supercharge healthcare provider (HCP) growth, Ignite Provider Suite
Analytics Module and Referral Growth Targeting. The new solutions
build on WebMD Ignite's set of HCP applications that include robust
analytics, HCP targeting capabilities, omnichannel activation
services and referral-lift measurement, creating the healthcare
industry's most comprehensive offering.
Hospitals and health systems are under significant revenue
pressures, making controlling and improving patient leakage a
key strategy to closing financial gaps. WebMD Ignite helps
healthcare organizations overcome these issues by allowing them to
reach unique audience segments down to the NPI level. Combining
powerful referral analytics and referral-lift measurement tools
with the ability to activate their strategies via omnichannel
targeting and programmatic capabilities, the suite of solutions
help healthcare marketers identify actionable intelligence to
create campaigns based on deep insights to improve network
integrity.
"Driving referral volume requires more than just data analytics.
Provider organizations must have the ability to identify and reach
their target audiences wherever they are while also having advanced
measurement tools that allow them to adjust and refine their
strategies. That's what makes WebMD Ignite the preferred growth
partner," said Ann Bilyew, EVP,
Health and President, Healthcare Solutions Group, WebMD/Internet
Brands. "After years of building, we've assembled unique assets and
engineered the industry's only end-to-end suite of technologies and
services to help providers target and engage the right provider
audience segments at the right time."
The two new solutions that build on WebMD Ignite's comprehensive
referral-growth offering include:
Ignite Provider Suite Analytics Module: Ignite Provider
Suite Analytics Module is a powerful data and analytics platform
that empowers marketing and business intelligence teams to develop
strategic market and referral growth initiatives. It deeply
analyzes referral patterns, identifying specific providers and
service lines with opportunities for growth. It also transforms
rich claims data into robust analytics; answers critical market
questions like determining provider referral loyalty and
competitive footprint; and supplies actionable intelligence for
creating strategies that engage providers.
Referral Growth Targeting: Referral Growth Targeting
helps healthcare organizations target the right provider at the
right time to improve provider relationships and referral volume.
Building on existing HCP targeting, this enhanced capability
eliminates the guesswork by utilizing a highly sophisticated
provider audience model that identifies healthcare providers with a
high propensity to refer into specific service lines. Leveraging
first- and third-party data from sources including verified
Medscape members and WebMD Ignite's in-house demand-side platform
(DSP), results can be used by provider organizations to optimize
their referral campaigns. With additional features like
geo-targeting, Referral Growth Targeting seamlessly integrates with
the strategic roadmap provided by Provider Suite Analytics
Module.
WebMD Ignite now works with 95 percent of the top 40 health
systems in the United States. The
company offers a wide range of support for all kinds of healthcare
organizations – each of which is built to create seamless health
experiences that engage, optimize outcomes and build lifetime
value. WebMD Ignite also was recently enhanced following WebMD
Corp's acquisition of Healthwise's operating assets, which
significantly expanded the scale of its content, technology, data
and AI capabilities.
About WebMD Ignite
WebMD Ignite, a division of WebMD
and Internet Brands, is the only comprehensive growth partner for
healthcare organizations. We guide people to better health at all
stages of their journey, from Discovery to Recovery. Our
combination of leading brands in the industry—including WebMD,
Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury
Healthcare, and Healthwise—offers comprehensive solutions that
engage individuals with timely, relevant messaging that optimizes
experiences and outcomes, driving loyalty and lifetime value for
our clients. Learn more at WebMDIgnite.com.
About WebMD Health Corp.
WebMD, an Internet
Brands company, is at the heart of the digital health revolution
that is transforming the healthcare experience for consumers,
patients, health care professionals, employers, health plans, and
health systems. Through public and private online portals, mobile
platforms, and health-focused publications, WebMD delivers
leading-edge content and digital services that enable and improve
decision-making, support and motivate health actions, streamline
and simplify the health care journey, and improve patient
care.
The WebMD Health Network includes WebMD Health, Medscape, WebMD
Ignite (encompassing Krames, The Wellness Network, and Mercury
Healthcare), Jobson Healthcare Information, MediQuality, Frontline,
Vitals Consumer Services, Aptus Health, PulsePoint, MedicineNet,
eMedicineHealth, RxList, OnHealth, Medscape Education, and other
owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®,
eMedicine®, MedicineNet®, theheart.org® and RxList® are among the
trademarks of WebMD Health Corp. or its subsidiaries.
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SOURCE WebMD Ignite