NEW
YORK, July 25, 2024 /PRNewswire/ -- WHP Global,
parent of Toys"R"Us, the world's leading authority in toys and
play, announced today a license agreement with the Navy Exchange
Service Command (NEXCOM) to open Toys"R"Us shops within its NEX
stores.
Beginning this Fall, Toys"R"Us will launch at NEX Oceana in
Virginia Beach, VA, followed by a
second location at NEX Jacksonville,
FL. The Toys"R"Us NEX shops will showcase a wide selection
of the hottest toys and games for Toys"R"Us kids of all ages. Navy
families can shop for their favorite toys, capture memories with
the beloved mascot Geoffrey the Giraffe, and rediscover their love
of play.
"We are thrilled to team up with NEXCOM to bring the joy and
excitement of Toys"R"Us to Navy families around the globe," said
Stanley Silverstein, Chief
Commercial Officer at WHP Global. "This collaboration allows us to
extend our reach and provide a unique shopping experience that
caters specifically to the needs of those who serve our
country."
Commenting on behalf of NEXCOM, "To better serve our deserving
patrons, this launch and newest venture in the toy retail industry
is incredibly exciting for our global NEX team," said Richard Honiball, Executive Vice President,
Global Chief Merchandising and Marketing Officer. "For our military
families, we hope this Toys"R"Us expansion evokes a deep sense of
nostalgia, while also providing an even greater selection and a
more engaging experience!"
The launch of the first Toys"R"Us shop at NEX is set just in
time for the holiday season, with additional stores to follow in
2025. Navy families can look forward to exclusive promotions,
special events, and a wide selection of toys that inspire
imagination and play.
About Toys"R"Us
Toys"R"Us is a global leader in the
toy industry, celebrating the joys of childhood and play for over
70 years. Geoffrey the Giraffe™, the beloved mascot of Toys"R"Us,
is adored by millions of kids and their families around the world.
In the U.S., Toys"R"Us can be found inside every Macy's store, at
flagship locations at American Dream and Mall of America, and
online at toysrus.com. Globally, the brand generates more than
USD $2 billion in annual retail sales
through over 1,400 stores and e-commerce businesses in 31
countries. Toys"R"Us is owned by WHP Global, a leading brand
management firm with a portfolio of consumer brands that generate
USD$7 billion in retail sales.
Follow @toysrus on social for the latest updates.
About NEXCOM
The Navy Exchange Service Command enables
warfighter readiness and strengthens the Navy's quality of life
mission. Providing essential products, services, hospitality and
outfitting Navy communities around the globe, NEXCOM is
continuously evolving to meet the demands of today's military
operational environment. As further sustainment to Navy Warfighters
and military families, 100% of the command's earnings are directed
to Navy quality of life programs, amounting to over $3.7 billion since 1946. NEXCOM's enduring
mission and lines of effort serve as a critical resource and a
vital capability within the Naval Supply Systems Command
Enterprise.
Media Contacts
Jaime
Cassavechia / Demi Halawa
Toys"R"Us
380867@email4pr.com
(212) 518-4771
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SOURCE WHP Global