DOHA,
Qatar, July 15, 2024 /PRNewswire/ -- Visit
Qatar has successfully concluded
its dynamic line-up of activations held during UEFA EURO 2024™
in Germany, as part of its
partnership with UEFA. The initiative aimed to showcase
Qatar's cultural richness and
hospitality to a diverse European audience through a series of
engaging and immersive experiences.
During the UEFA EURO 2024™, Visit Qatar introduced The Doha Club
activation at Berlin's Fan Zone
Reichstag and Munich's Fan Zone
Olympiapark. The Doha Club welcomed approximately 45,000
fans, offering a modern beach club atmosphere where visitors
could immerse themselves in Qatari culture. Guests indulged in
local delicacies like Qahwa (Arabic coffee) and Karak
(milk tea), experienced traditional Qatari hospitality, and enjoyed
activities such as footvolley and trying on the Qatari Bisht.
His Excellency Mr. Saad bin Ali Al
Kharji, Chairman of Qatar Tourism and the Board of
Director of Visit Qatar, expressed his appreciation: " I would like
to extend my congratulations to the Spanish team for their
well-earned victory. We are pleased with our ongoing UEFA
partnership, , which has provided a platform for a seamless cross
-cultural intergration during Europe's number one football tournament.
This partnership underscores Qatar's status as a premier sports destination
and builds upon our proud legacy of hosting major sports
events."
His Excellency further remarked, "The activities organized by
Visit Qatar during the tournament, which offered insight into the
unique fusion of Qatar's
authenticity and modernity that truly have been warmly welcomed by
European fans."
Eng. Abdulaziz Ali Al Mawlawi CEO of Visit Qatar said: "We have
successfully concluded our activations at EURO 2024™. We are
delighted with the great turnout and the enthusiasm for the Doha
Club at the fan zones in both Berlin and Munich."
He added: "Through this initiative, we helped familiarise fans
from all over the world with Qatar's culture and hospitality. Visit
Qatar's aim was to leverage the
tournament's extensive reach and popularity to promote Qatar as a premier tourist destination across
key markets in Europe."
In addition to the on-ground activations, Visit Qatar launched a
high-impact campaign featuring the UEFA EURO 2024™ trophy to
promote its 'Stopover in Qatar'
initiative. The campaign was broadcasted across 49 media channels
in key European markets, showcasing Qatar's iconic landmarks and encouraging
travellers to explore the country during layovers and short
stays.
Furthermore, Visit Qatar partnered with COPA90, a leading
football platform, to create engaging content featuring key
football influencers and the football legend Rio Ferdinand, aimed at promoting Qatar as a must-visit travel destination.
Both activations fostered association between UEFA EURO 2024 and Visit Qatar through ticket
giveaways. Over 30 lucky winners had an opportunity to attend UEFA
EURO 2024™ matches, further engaging audiences and enhancing the
overall fan experience.
Moreover, Visit Qatar's role as the Presenting Partner of
EURO 2024 Fantasy Football elevated
engagement through various digital platforms. This year, almost
3.7M fans participated in Fantasy
Football, with the grand prize winner receiving a trip to
Qatar for two.
Looking ahead, Qatar continues
to strengthen its position as a premier host of international
sporting events, with preparations underway for the 2027 FIBA
Basketball World Cup and the 2030 Asian Games, among others. These
efforts underscore Qatar's
state-of-the-art infrastructure and organisational capabilities for
mega sporting events.
About Visit Qatar
Visit Qatar is the main arm of
Qatar Tourism, the regulatory body of the tourism sector in
Qatar. Visit Qatar's mission is to promote and expand
tourism in Qatar by cultivating
its rich culture, developing thrilling attractions, enhancing
Qatar's calendar, becoming the
leading MICE destination in the region, diversifying events and
luxury experiences. Visit Qatar is
rooted in Service Excellence, boosting the entire tourism value
chain, and increasing local and international visitor demand in
Qatar. Through Visit Qatar's
network of international offices in priority markets, cutting-edge
digital platforms, and marketing campaigns, Visit Qatar is
expanding Qatar's presence
globally and enhancing the tourism sector.
Web: www.visitqatar.qa
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