SINGAPORE, Aug. 4, 2021 /PRNewswire/ -- TripleLift, one of
the fastest-growing ad tech companies in the world, today announced
an expansion in their Asia Pacific
(APAC) operations with Henry Shelley
appointed as Managing Director, based in Singapore. Fueling TripleLift's expansion in
APAC is its success in Australia,
where the company works with 70% of the top 50 comScore
publishers.
"As the home to several of the worlds' largest and
fastest-growing digital ad markets, Asia
Pacific presents publishers and advertisers with an enormous
opportunity to harness the power of programmatic to achieve their
business objectives," said Jacqueline
Quantrell, Chief Revenue Officer, TripleLift. "With our
established suite of ad formats, increased investment in new
technologies, and Henry at the helm of our business in APAC, we're
poised to help more publishers grow their share of budget and help
advertisers reach their target audiences."
In two short years, TripleLift grew APAC/Australia publisher partnerships by over 250%.
TripleLift's multiple ad formats have become an integral part of
the programmatic revenue strategies for most of those publishers.
Since launching the industry's first native ad exchange in 2014,
TripleLift has expanded its marketplace and offerings to include
display and video. Specifically, TripleLift's Branded Video
solution drives 4X more engagement than a standard outstream
format, as measured by time spent.
Shelley brings extensive experience accelerating client business
and expanding company operations across regions, including
London, Australia, and Singapore. He most recently served as general
manager for The Trade Desk, leading its expansion across
Southeast Asia. Prior, he was
global account lead for Amnet Programmatic Experts (Dentsu Aegis
Network) and held positions at Columbus Agency and Latitude.
"Programmatic native advertising is now an essential and
permanent fixture on media plans across the APAC region. With good
reason. Great-looking ad formats enrich people's experience with
brands. This gives advertisers, publishers, and broadcasters
performance that scales," said Henry
Shelley, Managing Director, TripleLift. "TripleLift
quickly established itself as a trusted partner in Australia, and with the company's acquisition
- one of the largest transactions in ad tech history - expansion in
key markets across APAC is accelerating. I am beyond thrilled to
lead TripleLift's next phase of growth in APAC, helping shape the
future of digital advertising and making advertising work better
for everyone in the region."
TripleLift first launched its native programmatic product 7
years ago to help publishers compete with large media platforms
that were grabbing an increasingly disproportionate slice of ad
budgets and squeezing publishers across the open web in the
process. Since then, the company expanded its product portfolio to
support every major programmatically transactable ad format from
display to Connected TV. Today, 75% of TripleLift publishers
transact on multiple ad formats, and 73% offer video inventory on
the platform.
This announcement comes on the heels of TripleLift surpassing
$1.5 billion in lifetime advertising
spend through its platform last month, marking a 50% increase in
spend since last reported less than one year earlier.
Additionally, its recent acquisition by Vista Equity Partners for
$1.4B accelerates global growth and
investment in its technology and product innovation.
Find out more information about how TripleLift is shaping the
future of advertising at triplelift.com.
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SOURCE TripleLift