Advancements in AI and automated quality
monitoring now enabling near real-time human quality translations,
significantly improving business outcomes.
WASHINGTON and ATHENS, Greece, June 11,
2024 /PRNewswire/ -- Transifex, the world's
leading AI-Powered Translation Management System, today announced
general availability of Transifex AI, the industry's first
artificial intelligence-powered, all-in-one language technology
platform for managing enterprise translation and localization.
Transifex Announces Transifex AI to
Accelerate Enterprise Globalization Strategies
Unlike conventional translation management systems that rely on
manual processes that cannot support over-the-air or continuous
localization, Transifex AI is a near real-time collaboration hub
for large organizations as they attempt to automate and scale their
businesses globally.
Transifex AI's emphasis on localization use cases, combined with
technology advancements that significantly reduce costly human
interaction, means that organizations can now make the same content
that is driving positive business outcomes such as increased
revenue, brand loyalty, and engagement available across all
international markets without increasing budgets.
Transifex' AI-powered localization workflows integrate into
agile software, applications, and website development.
Traditionally, the complexity of producing multiple language
versions of each customer touchpoint was a major stumbling block to
global revenue growth. Transifex AI eliminates costly manual
translation processes and gets the product to end-users much
quicker. Transifex AI's advanced transcreation capabilities, also
make it a powerful tool for localizing creative content at scale,
making it an ideal tool for marketing-, product teams, and
more
Transifex AI's recently completed beta program confirmed its
ability to deliver a wide range of new translation use cases,
enabling outcomes that were previously not possible at scale due to
cost and delays. The beta program featured 220 customers
deploying Transifex AI in their automation workflows and reported
an average of 62% of their content strings going directly into
production with little to no human editing required.
As a result, Transifex AI is disrupting vendor pricing
models – and customer expectations - by improving revenue
performance across global markets and accelerating time to market.
Transifex AI also reduces translation costs by 10x or more
compared to the mix of technology and human costs typically offered
by vendors in the space, unlocking vast amounts of content that was
previously not localized due to cost constraints.
"The era where companies had to decide which content they could
make available for which of their global customers is coming to an
end," said Chris Menier, Chief
Executive Officer, Transifex. "No longer will budgets dictate which
content organizations make available to their global customers, but
rather which content is relevant for each market. Our AI-powered
translation together with our quality scoring index have
proven that over 60% of our translations are being deemed ready for
production without human intervention., freeing up resources."
Transifex AI is now consistently outperforming major Machine
Translation (MT) providers in terms of translation quality as
measured by industry-recognized quality estimation tools like COMET
and BERT. By applying AI beyond the typical approach by translation
management vendors of inserting a generic ChatGPT prompt into the
user interface, Transifex reduces dependance on but maximizes the
power of large language models (LLMs), by leveraging the full depth
of customers' translation activity and learnings across all
translated content, glossaries, brand guidelines, workflows, and
more, to deliver a level of translation quality previously
unattainable.
"Innovations in AI and continuous localization promise to
increase human quality translation while significantly reducing the
need for manual actions that typically constitute the majority of
translation costs," said Arle
Lommel, senior analyst at CSA Research. "The ability to
rapidly scale translation processes – in the customer's local voice
is vital for increasing the speed-to-revenue at the heart of
enterprise globalization and customer experience strategies."
"Transifex has taken a leadership role in leveraging artificial
intelligence to create scalable translation management solutions
highly localized for the global requirements of its enterprise
customers," said Mohamed Alaa
Saayed, Senior Program Director & Fellow, Head of
Digital Content Services, Frost & Sullivan. "We look forward to
monitoring their progress as the translation industry expands to
support an increasingly global economy."
"Transifex is a trusted and collaborative partner whose
emphasis on making quality translation simpler is especially
important for validating that AI translations are safe and accurate
in a multilingual, humanitarian context," said Liam Nicoll, Signpost Product Lead,
International Rescue Committee. "The Signpost project utilizes
Transifex for translation in its digital help centers, designed to
empower clients in times of crisis. Signpost delivers critical
information through staff equipped with digital tools, digital
channels and social media — providing communities with timely and
actionable information to make critical decisions on the issues
that matter most to them."
Transifex AI integrates seamlessly with enterprise IT stacks,
creating a multi-language hub and global content repository
accessible through off the shelf connectors, a REST API, SDKs, and
integrated workflow automation. This allows customers to centrally
manage their source content and translations in a brand-compliant
way and scale personalized multilingual digital experiences that
bridge the language barriers that traditionally limited global
revenue potential.
Separately, the company announced the industry's first
quality scoring index – the Transifex Quality Index ("TQI") - that
goes far beyond simple quality estimation by incorporating quality
assurance as well as measurement of adherence to the unique
linguistic style of the source content. This scientific approach to
AI translations minimizes the cost and time of human review by
indicating where humans are needed and where they are not.
About Transifex
Transifex, a global leader in
translation and localization management software, enables
businesses large and small to lift language barriers and engage the
world. The AI powered Transifex translation management hub aligns
cross-functional teams and maximizes their effectiveness,
accelerating global revenue and reducing scale-up costs. Thousands
of customers across industries like HubSpot, Vodafone, Waze, Otis
Elevator and Datadog rely on the Transifex platform to eliminate
manual processes, provide continuous and effortless localization,
and measure their impact. For more information,
visit www.transifex.com.
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SOURCE Transifex