This new service for exhibitors—available in the fall of
2024—uses camera-based analytics and AI technology to track foot
traffic, dwell time and booth interactions, while maintaining
privacy. ExhibitIQ also provides real-time data and comprehensive
reports to maximize trade show performance, before, during and
after an event.
GRAPEVINE, Texas, July 25,
2024 /PRNewswire-PRWeb/ -- The Trade Group, an
award-winning event marketing company, is pleased to announce the
launch of Exhibit IQ, a new real-time, in-booth, analytics service
for trade show exhibitors. The service, which will be available in
the fall of 2024, provides real-time data and comprehensive reports
to help exhibitors measure and optimize booth design, visitor
engagement, and marketing effectiveness.
"It was important to our team to create a
solution that would drive more value for every exhibit we offer.
Exhibit IQ does that by enabling our clients to make data-driven
decisions at every stage."
Bailey Carpenter, Marketing
Engineer at The Trade Group, played a key role in developing the
technology in-house. "We were approached by a vendor offering a
similar technology, but after evaluating the service, we felt that
it didn't prioritize privacy. This led us to develop Exhibit IQ
in-house. Our service ensures that only text is sent over the
network, effectively protecting individuals' identities," Carpenter
says.
The multi-faceted technology uses cameras and AI analytics to
track and analyze multiple data points throughout an exhibit.
Foot-traffic cameras track the number of visitors entering and
exiting the booth, while heat maps help exhibitors visualize which
areas within the booth are visited most and least. The system also
measures dwell times in specified areas, and a meeting analytics
feature monitors the number and duration of meetings inside the
booth.
During the development of Exhibit IQ, Carpenter also focused on
creating a service that would benefit exhibitors both in real time
and over the long term. As he explains, "It was important to our
team to create a solution that would drive more value for every
exhibit we offer. Exhibit IQ does that by enabling our clients to
make data-driven decisions at every stage. Real time data allows
exhibitors to pivot their strategy, while the comprehensive reports
provide actionable insights trade show managers can use to make
decisions for upcoming shows."
The Trade Group's VP of Marketing Sierra
Reed believes the technology will be a game changer for
clients seeking a solution to increase marketing ROI. "One of the
biggest challenges marketers face is measuring ROI after the show
has ended. With Exhibit IQ's intuitive dashboards, showing the
value of an event will be easier than ever," Reed says.
To learn more about Exhibit IQ or The Trade Group's event
marketing, creative design, structural design and technology
services for live events, visit http://www.tradegroup.com or call
800-343-2005 to speak with a sales consultant.
ABOUT THE TRADE GROUP
The Trade Group is an award-winning, full-service event
marketing company specializing in exhibit design and fabrication,
graphic design and production, videography, experiential marketing,
and more. Since 1986, the company's team of event, design, and
engineering experts has helped thousands of clients amplify their
brands and successfully navigate various events and
experiences.
Press Contact:
Sierra Reed
Vice President of Marketing
The Trade Group
(800) 343-2005
sreed@tradegroup.com
Media Contact
Sierra Reed, The Trade Group,
(800) 343-2005, sreed@tradegroup.com,
http://www.tradegroup.com/
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SOURCE The Trade Group