Tallink Grupp AS Selects Displaydata Electronic Shelf Labels (ESLs) for Duty-Free Retail Stores on Board Its Cruise Ships
30 March 2017 - 7:21AM
Business Wire
Tallink Has Deployed over 19K ESLs on Each of
Its Three Ships
Displaydata’s ESLs Allow Tallink to Quickly
Change Prices, Promotions and Currencies at Each Port Stop to
Ensure Price Accuracy and to Increase Operational Efficiencies
Displaydata, the world’s number one supplier of three-color,
fully-graphic ESLs, today announced Tallink Grupp has selected the
company’s fully-graphic ESLs to be used on board three of its ships
(Silja Symphony, Megastar and Silja Serenade) inside the duty-free
retail stores. Tallink is the leading provider of high-quality
mini-cruise and passenger transport services in the northern Baltic
Sea region, as well as the leading provider of “roll-on/roll-off”
cargo services on selected routes.
Displaydata’s enterprise solution, with the help of its POS and
travel booking systems partner, Nixor, will allow Tallink to
quickly change prices and promotions on board the ships’ duty-free
stores to align with port of call retail stores located in Sweden,
Finland, Estonia and Latvia. The ESLs will also display product
information in English with dual currencies depending on the
country of the port of call.
“We selected Displaydata’s eye-catching ESLs because the
innovative platform allows us to reduce the time spent on updating
the pricing information on the labels and ensure that prices on our
ships are accurate 24/7,” said Ave Makke, Head of Sales Department,
AS Tallink Duty Free. “The platform allows us to do more promotions
and influence the purchase decision of customers at the shelf edge,
by changing price or information in seconds. With Displaydata, we
have the ability to centrally manage the ESLs on our ships, giving
us unprecedented agility and operational efficiencies. What’s more,
we have already received a tremendous amount of positive feedback
from our employees and customers.”
Tallink has deployed a range of Displaydata Chroma and Aura
products including:
- Aura 21
- Aura 29
- Aura 42
- Chroma 21R
- Chroma 29R
- Chroma 42R
Displaydata’s ESLs enable retailers to control and drive
in-store pricing and promotions with speed and consistency.
Fully-graphic and available in three colors, the ESLs can display
product, price, promotion, stock levels, social reviews, currency
details and much more. The trusted platform is simple to install
and needs the least amount of in-store hardware of any ESL vendor.
As well, the platform’s secure wireless network and robust software
enables the centralized management of any number of ESLs, across
any number of stores.
“Tallink is a pioneering organization that sets a high standard
of excellence throughout its fleet,” said Andrew Dark, CEO,
Displaydata. “We are proud to support their mission of offering the
best in leisure, entertainment and travel services with our
easy-to-install and manage ESL solution.”
For more information about Tallink, visit
http://www.tallink.com/aboutFor more information about Nixor,
please visit: www.nixor.ee/en/For more information about
Displaydata, please visit: www.displaydata.com
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version on businesswire.com: http://www.businesswire.com/news/home/20170329006337/en/
DisplaydataPaul Milner, +44 (0)1344 292 114Marketing
Directorpaul.milner@displaydata.comorKetner GroupCatherine Seeds,
+1 512-794-8876Catherine@ketnergroup.com