PLANO, Texas, April 26, 2015 /PRNewswire/ -- Shopper
Marketing leader TWINOAKS announces the launch and test of Treasury
Wine Estates' taste stations in 1,000 Kroger stores across 20
states this spring. The taste station is a sampling
breakthrough in the complex and, oftentimes, overwhelming wine
shopping experience. It allows shoppers to sample three
varietals of Beringer commercial wines via single serve "flavor
strips" in an easy and convenient manner, any time of day,
instilling confidence in their wine selection.
TWINOAKS led the concept development and design of this
innovation which not only benefits the shopper but also addresses
the legal complexities within the wine category as the strips
deliver the full flavor of the wines while being
nonalcoholic. "We are proud to have partnered with Treasury
Wine Estates and are tremendously excited by the marketing advances
this technology delivers. It uniquely addresses the needs of
both the shopper and our client. Further, it provides
retailers with a new form of shopper engagement and ability to
convert shoppers within the category," commented Steve Devore, Managing Director, TWINOAKS.
The launch of the taste stations is the result of a year-long
campaign and delivers against such key research findings as 94% of
women running households say sampling gives them a better idea of a
product than advertising1 and 83% of shoppers say that
an item they've sampled has become a repeat purchase.2
Other key contributors to the launch included Acorn Design and
Manufacturing, Acupac Packaging, Inc., and News America
Marketing.
"We are thrilled with the thought-leadership and resolve
demonstrated by our agency partner, TWINOAKS, throughout this
process. This is an innovation the category has never seen and they
were instrumental in bringing it to fruition," said Tammy Ackerman, Senior Brand Manager for
Beringer.
It is expected that multiple retailers will implement the taste
stations in the coming months. For video with more details
about the Beringer taste station, please visit:
http://youtu.be/sVfGM23RiHQ.
1 Source: Sample Measures Up, Dorothy Spencer
2 Source: Promotion Marketing Association
About TWINOAKS
TWINOAKS is a shopper marketing agency with locations in
Dallas, New York, Chicago, Northwest
Arkansas, Detroit and
Pittsburgh. Recognized by The Hub
Magazine as a Top 20 shopper marketing agency, TWINOAKS creates
both brand and retailer shopper marketing programs.
www.thetwinoaks.com
Video -
https://www.youtube.com/watch?v=sVfGM23RiHQ&feature=youtu.be
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SOURCE TWINOAKS